William Newman


About William Newman

William Newman serves as NA Chief Automotive Strategist at SAP, providing industry perspective and strategic advisory on new and improved business capabilities and innovation. He serves as the ASUG Point of Contact for the NA Automotive SIG. When not writing for D!gitalist, Medium or LinkedIn Editor’s Choice blogs, Mr. Newman enjoys distance running, travel and learning about some of the world’s best wine regions. An accidental orange farmer and vintner, you can follow him on Twitter and Instagram at @William_Newman.

customer care, automotive, aftermarket

Automotive Service Leaders: Accelerating Growth In Aftermarket And Customer Care

24-Apr-2019 | William Newman

The automotive aftermarket is expected to reach a segment size of $1.2 trillion globally by the year 2030 (McKinsey, 2016). As such, customer care and service leaders need to prepare for this growth a

The Four Ways Of CASE In The Automotive Industry

2-Jan-2019 | William Newman

The introduction of CASE (Connected, Autonomous, Shared, Electrified) technologies has created a new set of choices for automotive companies. Each company — regardless of their origins as a Silicon

tractor trailing moving down a highway

Automotive Supply Chain Leaders: Winning In Supply Chain During A Time Of Industry Disruption

2-May-2018 | William Newman

Today’s automotive business is vast and complex. Particularly for supply chain leaders, these industry complexities represent several challenges unique to the complexities of the automotive indust