Vivek Bapat

About Vivek Bapat

Vivek Bapat is the Senior Vice President, Global Head of Marketing Strategy and Thought Leadership, at SAP. He leads SAP's Global Marketing Strategy, Messaging, Positioning and related Thought Leadership initiatives.

employee engagement, job descriptions, HR, hiring, retention

Why You Should Let Employees Personalize Their Job Descriptions

6-Jun-2018 | Vivek Bapat

We live in an increasingly personalized society. We choose individualized playlists instead of radio stations. We self-select our news sources and our TV shows. Our cars have infinitely adjustable sea

branding, marketing, personal voice, personal brand

Develop A Personal Voice – Not Just A Personal Brand

6-Mar-2018 | Vivek Bapat

What is your personal brand and how should you cultivate it? I was asked to offer my perspective on this topic during a recent technology conference in Austin, Texas. I started by doing a quic

Why The “U” In Human Will Matter Even More In An AI-Infused World

19-Feb-2018 | Vivek Bapat

[no_syndicate_info][/no_syndicate_info] There has been much debate recently on whether artificial intelligence (AI) is going to take over the world. The utopian view – articulated by Bill Gates a

Why The Intersection Of Social Media And AI Signals Promise And Peril For Marketers

14-Dec-2017 | Vivek Bapat

[no_syndicate_info][/no_syndicate_info] It’s the classic yin and yang of marketing: Over the last decade, social media empowered brands to infinitely scale – to amass large audiences, seek v

Personalized Customer Experience Is Key To Effective Digital Strategy

30-Nov-2017 | Vivek Bapat

[no_syndicate_info][/no_syndicate_info] Marketing expert and Forbes columnist John Ellett and I recently discussed the findings from an SAP Digital Executive Transformation Study conducted in part

The Post-Digital Age

15-Nov-2017 | Vivek Bapat

Today, many organizations are invested in adapting their existing business models to incorporate digital technologies. In doing so, they assume that certain foundational aspects of their businesses re

How To Become An Authentic Leader In The Digital Era

5-Oct-2017 | Vivek Bapat

Maintaining integrity depends on knowing, doing and being — all in ways that enable us to evolve into our true self. Digitalization is a catalyst for an evolved style of leadership to flourish.

Why The Next Steve Jobs Might Just Come From Kazakhstan

18-Sep-2017 | Vivek Bapat

Denis is a typical nine-year-old who loves playing video games. His parents both work full-time jobs — his father is an accomplished engineer and his mother is a professor of economics. Thrice a

Which Burger Would You Prefer To Eat?

22-Aug-2017 | Vivek Bapat

Would you choose a hamburger that says it is 75% non-fat or one that says it has 25% fat? Most would choose the 75% non-fat one, even though they are identical. What’s more, we might even be tempt

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4 Traits Set Digital Leaders Apart From 97% Of The Competition

11-Jul-2017 | Vivek Bapat

Like the classic parable of the blind man and the elephant, it seems everyone has a unique take on digital transformation. Some equate digital transformation with emerging technologies, placing their