Ursula Ringham


About Ursula Ringham

Ursula Ringham is the Head of Global Influencer Marketing at SAP. She manages social media and digital marketing strategy for the small and midsize business community. She was recently recognized as one of 15 Women Who Rock Social Media at Top Tech Companies. Prior to SAP, Ursula worked at Adobe and Apple in their Developer Relations organizations. She managed strategic accounts, developer programs, edited a technical journal, managed content for an entire website, and wrote and taught course curriculum. In her spare time, Ursula writes thriller novels about the insidious side of Silicon Valley.

box moves down the warehouse as part of a larger supply chain

Connect The Dots Between Experience And Procurement: Q&A With AI Authority Oliver Christie

9-Jul-2019 | Ursula Ringham

Part 4 of the series, "Transforming Your Enterprise for the Experience Economy" Reducing costs. Expanding profits. Mitigating risk. Improving the customer experience. One of these things is not

Shopper uses mobile phone to make a sales transaction

How To Break Down The Barriers To A Better Customer Experience: A Q&A With CX Expert Dan Gingiss

2-Jul-2019 | Ursula Ringham

This is Part 3 of the series, "Transforming Your Enterprise for the Experience Economy." Pop quiz, enterprise business leaders: Which team or department is responsible for customer experience? H

Consumer browsing through shelves of colorful merchandise

How To Build A Customer-Centric Supply Chain: A Q&A With Data Mastermind Kirk Borne

25-Jun-2019 | Ursula Ringham

This is Part 2 of the series "Transforming Your Enterprise for the Experience Economy" Consumer demands and preferences have always driven how, when, and what products businesses deliver. But for m

team uses predictive analytics to determine how to launch a new promotion

Using Data To Improve Your Digital Core: A Q&A With Expert Data Scientist Yves Mulkers

18-Jun-2019 | Ursula Ringham

Part 1 of the series "Transforming Your Enterprise for the Experience Economy" We are in the age of experience. It's essential to power your digital core with innovative technologies like automatio

Learn How To Solve The Experience Equation With The Right Technology And The Right Strategy

7-May-2019 | Ursula Ringham

It’s the customer’s world. Businesses have to compete just to earn their part in it. Navigating these new power dynamics has put pressure on every essential area of business to adapt and shift to

How The IoT Is Changing Our Daily Lives

1-Feb-2017 | Ursula Ringham

As the world becomes increasingly interconnected, the Internet of Things (IoT) creates an extensive network of devices that regularly exchange data. While this interconnection is happening in business

5 Content Marketing Trends To Watch In 2017

23-Jan-2017 | Ursula Ringham

If you’re planning to use the same old marketing techniques in 2017, you’re in for a rude awakening. Content marketing changes at lightning speed, and savvy brand builders need to stay ahead of th

Top 4 Trends In SEO Marketing

24-Oct-2016 | Ursula Ringham

SEO marketing is ever-changing, with many factors determining the most effective practices to increase a website’s SERP ranking. This year’s most effective techniques and trends are leaning towa

Here’s Why Your Website’s Missing Out On Traffic

17-Oct-2016 | Ursula Ringham

Many consumers have access to the Internet through their mobile phones and have integrated social media into their daily lives, which can serve as a disruption to web traffic efforts. With social m

SMB, marketing, SEO, e marketing, digital marketing

The Top 5 Most Effective SEO And Marketing Strategies For SMBs

10-Oct-2016 | Ursula Ringham

Small business owners invest a lot of time and money into their companies to make them successful. With advances in technology, it has become increasingly necessary for these small business owners