Thomas Leisen

Thomas Leisen

About Thomas Leisen

Thomas Leisen is an early talent working in regional marketing at SAP. In his role, he uses data-driven insights for internal people-related projects and focuses on purpose-driven marketing initiatives within his assigned regions. Thomas is an expert in data-driven insights, business and communication psychology, and generation research.

purpose, vision, millennial

How Purpose Will Impact The Business World

23-Jan-2018 | Thomas Leisen

Finally, more and more companies recognize that the world has changed. According to Forbes contributor Adrian Swinscoe, customers no longer just buy a product only for its practical benefits; they als

Boost Employee Engagement Through Purpose (Part 2)

8-Nov-2017 | Thomas Leisen

As discussed in Part 1 of this series, creating a purpose-driven business is not something that should concern only CEOs and branding professionals. As a manager, purpose can also boost engagement, p

team hiking up a snowy mountain

Boost Your Employees’ Engagement By Connecting Them To Your Company´s Purpose

1-Nov-2017 | Thomas Leisen

As a leader, you might find it exhausting to be confronted daily with multiple articles about leadership skills. Transformational leadership, cross-cultural leadership, coaching leadership, digital le


“Here’s To The Crazy Ones”: A Call To Action To All Millennials

18-Jul-2017 | Thomas Leisen

One of my favorite Apple ads of all time ­addresses people who break with stereotypes and have no respect for the status quo. I not only like this ad because it is very emotional, but also because of


Conductors Need Their Batons: Tools To Activate Your Purpose

5-Jul-2017 | Thomas Leisen

The conductor stands in a full concert hall with his orchestra in front of him. Every single violinist, bass player, and all others are looking at him, waiting for his guidance. But as he looks down o

From Foe To Friend: How AI Can Boost Purpose

18-Apr-2017 | Thomas Leisen

Artificial intelligence (AI) refers to a broad concept of machines that are able to carry out tasks in a way that we consider “smart.” Self-driving cars, lip-reading apps, and interactive robots

Super Bowl Commercials And Purpose-Driven Business

3-Feb-2017 | Thomas Leisen

Every year, millions of people look forward to the final match of the National Football League (NFL) in the United States. Most of the 100-plus million viewers want to watch the world’s best footba

Let’s Get Scientific – Why Purpose-Driven Business Works

16-Nov-2016 | Thomas Leisen

Why are Stephen Hawking, Bill Nye the Science Guy, and other such legendary figures so popular? One simple reason: They are able to explain complex concepts in simple words that help people underst

Do Millennials Really Care About Brand Purpose?

2-Aug-2016 | Thomas Leisen

There is a lot of hype around millennials these days, and as a member of this generation, I find it bothersome. If it bothers me, I wonder how other generations feel about it. Sure, we may be diffe