Stephanie Thum, CCXP


About Stephanie Thum, CCXP

Stephanie is a Certified Customer Experience Professional (CCXP) who got her start in the customer experience profession working with the Big Four accounting firm of EY. She eventually became one of the U.S. federal government's first agency-level heads of customer experience. Her background also includes work on SAP's Catalyst team, where she counseled SAP's small and mid-sized audiences on security and CX, digital transformation, and modern-day voice of the customer practices via videos, blogs, and podcasts. Currently, Stephanie is a subject matter expert and Chief Advisor for Federal Customer Experience for Qualtrics. She is a published writer, panelist, facilitator, presenter, and speaker.

Business people talking in office

Five Simple Ways To Close The Loop With Customers (And Why You Should Always Do It)

30-Jul-2019 | Stephanie Thum, CCXP

Collecting feedback from customers and employees is more important now than ever before. And, as we shared in this recent blog post, there are more ways than ever before to do it. Simply collecting fe

Government officials review citizen feedback

Five Ways To Build Better Government With Citizen Feedback

16-Jul-2019 | Stephanie Thum, CCXP

If you're part of a government agency, then you probably know it’s important to collect citizen feedback on the services your agency offers. But have you ever thought about all the ways and places y

marketing team discusses improvements to customer experience

Three Ways To Influence How Your Organization Views Customers

26-Jun-2019 | Stephanie Thum, CCXP

In a recent blog post and a panel discussion at Qualtrics X4 conference in Salt Lake City, we talked about the many ways you can leverage customer and citizen feedback to help your business or govern

X, O, experience, operations, intelligent enterprise, experience economy

Five Ways “X Data” Fuels The Intelligent Enterprise

27-May-2019 | Stephanie Thum, CCXP

Part 4 of the series "Winning In The Experience Economy" Some people love numbers. They love ratios, percentages, scores, ratings, targets, charts, and spreadsheets. Operational data (“O” data)