Stefan Guertzgen

About Stefan Guertzgen

Dr. Stefan Guertzgen is the Global Director of Industry Solution Marketing for Chemicals at SAP. He is responsible for driving Industry Thought Leadership, Positioning & Messaging and strategic Portfolio Decisions for Chemicals.

chemical companies, intelligent enterprise, big data, analytics

How Chemical Companies Can Become Intelligent Enterprises

3-Jul-2018 | Stefan Guertzgen

With digital disruption changing our world, chemical companies are facing challenges to their processes and business models. How can they adapt and thrive? Leading companies in the chemical industry a

Digital Economy, Industries, Internet of Things, SAPPHIRENOW, Chemicals, Innovation, Industries, Chemicals, SAP Leonardo

Four Trends That Will Define The Chemical Industry’s Future

9-May-2018 | Stefan Guertzgen

The Chinese zodiac calendar says it’s the Year of the Dog, but in the chemicals industry, 2018 might be more appropriately dubbed the Year of the Tiger for the pace at which the business is changing

Innovation In The Chemical Industry: Real-World Examples

25-Apr-2018 | Stefan Guertzgen

A recent S.M.A.C. Talk Technology Podcast delves into the trends that make the global chemical industry tick and how its progressive use of technology appears to be reshaping grassroots businesses wit

Smart Cities And The New Role Of Chemical Companies In The Digital Economy

6-Apr-2018 | Stefan Guertzgen

According to Wikipedia, a ”smart city” is an urban development that integrates information and communication technology (ICT) and Internet of things (IoT) technology in a secure fashion to manage

Digital Transformation Drives Convergence Of Platforms And Standards

12-Mar-2018 | Stefan Guertzgen

In mid-February, I attended the ARC Forum in Orlando, Fla. There was a strong emphasis on digital transformation as well as platforms and standards supporting it. Within the digital transformatio

Six Ways Blockchain Impacts The Chemical Industry

6-Mar-2018 | Stefan Guertzgen

Changes in technology provide an opportunity for growth and development in any industry. The challenge is identifying the right tools to obtain the goals of the business. Understanding the impact of a

Digital Economy, Industries, Internet of Things, Chemicals, Innovation, Industries, Chemicals, SAP Leonardo

How Can IoT And Machine Learning Boost Chemical Companies To The Next Level?

27-Feb-2018 | Stefan Guertzgen

If chemical companies want to stay competitive in a changing world, they need to rapidly adopt innovative technologies. Incorporating IoT – especially combining IoT with machine learning – can mov

Major Trends For The Chemical Industry In 2018

18-Dec-2017 | Stefan Guertzgen

As we approach the end of the year, it is time to look into next year’s trends and drivers for the chemical industry. Here are three major trends that will drive the chemical industry in 2018:

chemicals, sales, marketing, analytics, customers

The Future Of Sales And Marketing In The Chemical Industry

7-Nov-2017 | Stefan Guertzgen

The chemical industry is at a crossroads. Faced with market unpredictability, increased regulations, and products that are quickly moving toward commoditization, it is becoming increasingly difficult


Military Applications For The Emerging Technology Of 3D Printing

9-Aug-2017 | Stefan Guertzgen

First called additive manufacturing, 3D printing refers to the technology and processes that transform digital files into physical objects. The digital file might be created by scanning an existing ob