Sourajit Ghosh


Sourajit Ghosh

About Sourajit Ghosh

Sourajit Ghosh (SG) is a Chief Expert Presales and also a Business Architect & Digital Ambassador in SAP, focusing on Digital Transformation, Customer Experience, CRM, E-Commerce, Cloud Computing, Business Consulting and Enterprise Architecture. Sourajit has served a number of roles at SAP including PreSales, Value Advisor, Business Process Consultant, Enterprise Architect, Mentor, Solution Captain, Thought Leadership, and Expert Speaker in Events.

Business leader of a midsize company working from home

Living Through A Crisis

24-Mar-2020 | Sourajit Ghosh

While mentoring a new recruit in the police force, Louise Penny's fictional chief inspector Armand Gamache said, "There are four sentences we learn to say and mean." Gamache then held up his hand as a

Runner crossing the finish line

Customer Experience: Outcome-Driven Business Strategy

5-Mar-2020 | Sourajit Ghosh

As your organization is trying to win your market by transforming your business to provide the best-ever customer experience, it becomes extremely critical to shape your business strategy by focusing

A couple practices yoga in a park at sunset.

The Importance Of Understanding The True Nature Of Stress

23-Jan-2020 | Sourajit Ghosh

When I submitted my first case study in my MBA program, my professor glanced through my lengthy submission in a few seconds and returned it back to me immediately, saying I had failed and needed to re

Man with child operating A drone by remote control during sunset

Key Business And Technology Trends In 2020 For Enterprises

8-Jan-2020 | Sourajit Ghosh

As we move deeper into the new year, here some of the key business and technology trends that are shaping the enterprise world in 2020. Blockchain As organizations start building more expertise and

Dunguaire castle on the Wild Atlantic Way coastal route; Kinvara, County Galway, Ireland --- Image by © Trish Punch/Design Pics/Corbis

The Magic Of Enterprise Experience Strategy

12-Nov-2019 | Sourajit Ghosh

Sir Arthur C. Clarke once said, “Any sufficiently advanced technology is indistinguishable from magic." Let’s explore what creates magic in this new age of the experience economy and how organizat

Sales leadership team reviews pipeline

Strategic Sales Go-To-Market Design

24-Sep-2019 | Sourajit Ghosh

It’s that time of the year. As a sales leader, you are actively monitoring the health of your business, focusing on sales closures in the last quarter of the year, at the same time you have an eye o

Marketers examine operational and experiential data to refine customer experiences

Business Strategy Model For Experience Management

9-Jul-2019 | Sourajit Ghosh

Organizations have excelled and grown by providing an excellent experience for their customers, employees, suppliers, and supply chain. Every business has tried to blend operational efficiency with th

CPQ, Configure Price Quote, Integrated Value Chain, Value Chain, supply chain

Configure, Price, And Quote: Supporting An Integrated Value Chain

22-May-2019 | Sourajit Ghosh

To provide customers a seamless and compelling customer experience, your organization's entire value chain must function as a single entity. Integrating configure price quote (CPQ) solutions into your

design thinking, strategy, management consulting framework, intelligent enterprise, customer experience, business architecture, enterprise architecture

Looking Through The Prism Of Intelligent Enterprise

7-Jan-2019 | Sourajit Ghosh

In 2019, let's try to observe light differently. Newton’s experiment in 1666 of passing light through a prism created a paradigm shift in the world of physics and had paramount importance to mankin

design thinking, strategy, management, consulting, framework,

Innovating With The Five Senses Of Organizational Strategies

5-Dec-2018 | Sourajit Ghosh

“We will differentiate ourselves from the competition by creating innovations that generate value for our customers.” Anyone who sits on an executive board has heard this statement a time or t