Sharon Ruddock

About Sharon Ruddock

Sharon Ruddock serves as head of SAP Digital Commerce, providing customers one seamless experience across all digital channels. She oversees digital customer strategy for SAP across sales, customer success, support, and marketing, and has enabled and exemplified the digital transformation of SAP. Previously, Sharon was responsible for all learning in the Global Customer Operations organization within SAP and served as chief operating officer, Mobility.

Two co-workers review procurement options on a digital tablet

B2B Digital Marketplaces: Paving The Way Forward In Procurement And Sourcing

19-May-2020 | Sharon Ruddock

Growing a recognizable brand while remaining cost-efficient are two key imperatives for businesses as they continue to transform their organizations digitally. Procuring software through digital chann

How The “Amazon Effect” Is Impacting B2B Sales

28-Apr-2020 | Sharon Ruddock

In the consumer space, we’ve seen online marketplaces quickly expand over the last decade in response to buyer demands for faster, easier purchases. This expectation – a la the Amazon effect –

B2B Buyer Behavior Is Changing: Making Experience The Top Objective

5-Mar-2020 | Sharon Ruddock

In this new decade, businesses continue to navigate digital transformation in hopes of finding new ways to grow their brand while remaining cost-efficient. To support these initiatives, more companies