Shannon Lester

Shannon Lester

About Shannon Lester

Shannon Lester is the Global Marketing Leader for SAP’s Strategic Customer Program. She has over 20 years of marketing experience in technology and professional services, with a strong background in executive stakeholder management and demand generation. Shannon lives in Canada with her husband and two children.

A Sustainable Business Is A Profitable Business

8-Aug-2018 | Shannon Lester

Take. Make. Dispose. For more than 150 years, businesses have subscribed to this linear economic model of production. Companies take raw materials, make their products, and dispose of their waste. B

Billion-Dollar Business: Driving Profits From Purpose

14-May-2018 | Shannon Lester

Why does your business exist? In the past, the answer was to generate financial returns for shareholders. Today, it’s about so much more. It’s about finding purpose. It’s about making the

Purpose, Culture, Action: The Essentials Of Open Innovation

29-Mar-2018 | Shannon Lester

Have you ever heard of open innovation? It’s a term author and business professor Henry Chesbrough coined back in 2003. But recently, leading organizations have embraced it – for good reason.