Shalini Mitha


Couple reads content on a mobile device together while drinking coffee

The Importance Of The Amazon Effect On Customer Centricity In Midsize Companies

12-Mar-2020 | Shalini Mitha

Part 1 of the series, “Top Trends Impacting Midsize Businesses in the 2020s” Customer expectations often come down to one word: instant gratification. Thanks to industry disrupters such as Amaz

Cashier serving customers with digital tablet register in bakery

Experience (Not Size) Matters In Today’s Economy

4-Jun-2019 | Shalini Mitha

Most organizations have become accustomed to a marketplace that is constantly changing, increasingly diverse, and unquestionably responsive. But it’s not only great products and services that are ca