Shalini Mitha


Cashier serving customers with digital tablet register in bakery

Experience (Not Size) Matters In Today’s Economy

4-Jun-2019 | Shalini Mitha

Most organizations have become accustomed to a marketplace that is constantly changing, increasingly diverse, and unquestionably responsive. But it’s not only great products and services that are ca

Two Success Drivers For Small And Midsize Businesses: Revenue Growth and Customer Experience

5-Sep-2017 | Shalini Mitha

Many small and midsize businesses (SMBs) are fortunate enough to find a thriving market niche for their products and services. When this happens, most firms ride the wave as long as possible, knowing

How Machine Learning And Artificial Intelligence Can Transform Your Sales Department

31-May-2017 | Shalini Mitha

Machine learning may be a buzzword now, but what could it actually mean for business and sales down the line? Will salespeople be replaced by Rosie from “The Jetsons,” or the more frightening HAL

3 Ways To Simplify The B2B Customer Journey

30-Dec-2016 | Shalini Mitha

The customer journey is made up of many moments, and each customer goes in and out of each stage multiple times depending on the problem or issue they are trying to solve. As we know, this is not a li

Deliver Exceptional Experiences And Customers Will Always ‘Swipe Right’

30-Nov-2016 | Shalini Mitha

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  – Maya Angelou In the digital era, relationship

3 Essentials For A High-Performance Sales Team

3-Nov-2016 | Shalini Mitha

Today’s B2B sales leaders are challenged with how to accelerate the performance of their sales teams. And as sales productivity is on the decline, what support is in place to ensure that salespeople

Want To Win The Digital Customer? Unite Sales And Marketing

20-Oct-2016 | Shalini Mitha

It’s no secret that sales and marketing typically work in parallel, and rarely together. But at today’s successful companies, these teams are forging a strong collaborative alliance that enables t