Scott Mackenzie

Scott Mackenzie

About Scott Mackenzie

Scott Mackenzie leads the Line-of-Business Marketing and Digital Awareness Programs for SAP Analytics Cloud. He has over 16 years of software experience, starting in direct sales before transitioning to into strategy and go-to-market leadership roles for North America’s Analytics Center of Excellence, Solutions Management, and Product Marketing groups. In 2016 Scott co-founded ADAZA, by SAP, and is currently a venture partner and chair of SAP.iO's Venture Studio in Vancouver.

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Three Ways Analytics Can Drive Better Customer Experiences

30-May-2019 | Scott Mackenzie

Part 2 in the "Embedded Analytics" series that explores the many ways that companies across industries are using analytics to support innovation. In the experience economy, companies understand tha