Sam Yen


Sam Yen

About Sam Yen

Sam Yen is the Chief Design Officer for SAP and the Managing Director of SAP Labs Silicon Valley. He is focused on driving a renewed commitment to design and user experience at SAP. Under his leadership, SAP further strengthens its mission of listening to customers´ needs leading to tangible results, including SAP Fiori, SAP Screen Personas and SAP´s UX design services.

#boldlydigital: A Cult of Creation

21-Feb-2018 | Sam Yen

If you ask a roomful of first graders who among them is creative, they will all raise their hands and a gleam will come into their eyes. But if you ask executives in a conference room the same questio

Business people having teleconference in meeting

How To Design Your Company’s Digital Transformation

16-Oct-2015 | Sam Yen

The September issue of the Harvard Business Review features a cover story on design thinking’s coming of age. We have been applying design thinking within SAP for the past 10 years, and I’ve witne

What Is An Ecosystem Of Innovation, And How Do You Initiate And Foster It?

23-Sep-2015 | Sam Yen

This two-part question takes me to South Korea. South Korean President Park Geun-hye met with SAP co-founder Hasso Plattner in September 2014 at the Blue House, South Korea’s executive mansion. The