Sam Yen


Sam Yen

About Sam Yen

Sam Yen is the Chief Design Officer for SAP and the Managing Director of SAP Labs Silicon Valley. He is focused on driving a renewed commitment to design and user experience at SAP. Under his leadership, SAP further strengthens its mission of listening to customers´ needs leading to tangible results, including SAP Fiori, SAP Screen Personas and SAP´s UX design services.

#boldlydigital: A Cult of Creation

21-Feb-2018 | Sam Yen

If you ask a roomful of first graders who among them is creative, they will all raise their hands and a gleam will come into their eyes. But if you ask executives in a conference room the same questio