10-Apr-2019 | Rushenka Perera
Intelligent technology is simplifying the way businesses operate and streamlining various backend operations to present a more seamless customer experience. In a recent podcast, I caught up with with
6-Mar-2019 | Rushenka Perera
There has been a clear shift in economics that has seen companies changing the way they do business and engaging with customers through enhanced services and experiences as part of the buying process.
2-Aug-2018 | Rushenka Perera
In 1956, Wendell R. Smith revolutionized marketing by introducing his theory of segmentation. At the time, most marketers focused on making their products more appealing than their competitors. Smith
25-Apr-2018 | Rushenka Perera
Marketing is not something you do at people. It’s something you do for people. More importantly, it’s something you must do for the individual instead of the masses. Automation and AI help us m
28-Feb-2018 | Rushenka Perera
As artificial intelligence becomes a reality, thought leaders like Stephen Hawking and Elon Musk have said we should fear for our survival. Their concerns are credible. AI is already replacing us in
