Ruqaiyah Jaffery


Ruqaiyah Jaffery

About Ruqaiyah Jaffery

Ruqaiyah Jaffery is Head of Marketing for the Middle East South Cluster and a member of the Middle East South Leadership team.

marketing, B2B, personalized marketing

Account-Based Marketing: The Human Touch And Why It Matters

29-Mar-2018 | Ruqaiyah Jaffery

We live in a world of personalized marketing, encompassing many spheres of our lives. In such an environment, our B2B clients quite rightly expect highly relevant and targeted communication. That’s