16-Oct-2019 | Rohit Tripathi
Today, we all expect a smooth experience in every aspect of our digital lives, whether that’s talking to friends, making a purchase, planning a trip, or contacting a brand for customer support. All
11-Dec-2018 | Rohit Tripathi
What do predicting the spread of an infectious disease or a consumer good or a technology adoption, like growth of mobile phones, have in common? All of them follow the classical S curve model of adop
3-Dec-2018 | Rohit Tripathi
WhatsApp, WeChat, Facebook Messenger, Instagram stories, and a plain old text message – those are just a few of the ways marketers can reach today’s consumers. And while there is no shortage of
27-Apr-2018 | Rohit Tripathi
[no_syndicate_info][/no_syndicate_info] We've all heard tongue-in-cheek quotes on advice, from “Advice is what we ask for when we already know the answer but wish we didn’t.” (Erica Jong
2-Mar-2018 | Rohit Tripathi
It’s no secret that our world is becoming increasingly connected. People, cars, robots, and various other machines responsible for connected devices are expected to reach the billions within the nex
24-Jan-2018 | Rohit Tripathi
[no_syndicate_info][/no_syndicate_info] Merchandising trailblazer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Though W
