Rohit Tripathi

About Rohit Tripathi

Rohit Tripathi General Manager, Head of Products, SAP Digital Interconnect, and brings with him over 20 years of experience in software and business operations. In his current role, Rohit focuses on bringing to market value-added products and solutions that help SAP Digital Interconnect customers get more engaged, secure, and gather actionable insights in the Digital World. Previously, Rohit held various leadership positions at SAP in the areas of technology and products. Prior to joining SAP, Rohit was with The Boston Consulting Group where he advised senior executives of Fortune 500 companies on business strategy and operations. Rohit also serves on the North American Board of Directors for Mobile Marketers Association.

The CPaaS Revolution: What You Need To Know

16-Oct-2019 | Rohit Tripathi

Today, we all expect a smooth experience in every aspect of our digital lives, whether that’s talking to friends, making a purchase, planning a trip, or contacting a brand for customer support. All

marketing, consumer goods, market estimation, forecasting

Spread Of Infectious Diseases, Consumer Goods Adoption, And Technology S Curves

11-Dec-2018 | Rohit Tripathi

What do predicting the spread of an infectious disease or a consumer good or a technology adoption, like growth of mobile phones, have in common? All of them follow the classical S curve model of adop

Social Media, SMS, Social Marketing, Digital Marketing, Marketing Strategy

How To Talk To Your Customers, Not At Them

3-Dec-2018 | Rohit Tripathi

WhatsApp, WeChat, Facebook Messenger, Instagram stories, and a plain old text message – those are just a few of the ways marketers can reach today’s consumers. And while there is no shortage of

What All Good Leaders Know: Advice On Seeking Advice

27-Apr-2018 | Rohit Tripathi

[no_syndicate_info][/no_syndicate_info] We've all heard tongue-in-cheek quotes on advice, from “Advice is what we ask for when we already know the answer but wish we didn’t.” (Erica Jong

Enabling 20 Billion Devices Through The Internet Of Things

2-Mar-2018 | Rohit Tripathi

It’s no secret that our world is becoming increasingly connected. People, cars, robots, and various other machines responsible for connected devices are expected to reach the billions within the nex

Power In Numbers: Driving The Shift To Data-Driven Marketing

24-Jan-2018 | Rohit Tripathi

[no_syndicate_info][/no_syndicate_info] Merchandising trailblazer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Though W

Leadership Lessons From A Marathon: Musings From My Long-Distance Runs

24-Nov-2017 | Rohit Tripathi

In addition to my passion for building innovative cloud products and services, I have an interest in running, especially running marathons. I run for enjoyment and have no plans to quit my day job, ho

retail, mobile commerce, marketing, m-commerce, customer engagement

Mobile Messaging: Key Component Of Digitally Transforming Retail Customer Engagement

11-Oct-2017 | Rohit Tripathi

Consumers have access to so many purchase opportunities. Data points to an overwhelming increase in the influence of the mobile device on the discovery and sales components of the shopper journey and

MMA #CEOCMO Summit 2017: 5 Takeaways

6-Sep-2017 | Rohit Tripathi

Recently I had the opportunity to represent SAP and our business unit SAP Digital Interconnect at the MMA Global CEO CMO Summit in Napa, California. The two-day event was designed to join business

Don’t Communicate With Your Customers; Engage With Them

7-Aug-2017 | Rohit Tripathi

“I only wish I could find an institute that teaches people how to listen. Business people need to listen at least as much as they need to talk. Too many people fail to realize that real communicatio