Roberto Bertolini

Roberto Bertolini

About Roberto Bertolini

Roberto Bertolini is Principal Customer Experience - Business Transformation Service at SAP. A director level professional, Roberto has extensive experience in Program Management at a global level, substantial knowledge of Sales Development processes, solid analytical, communication and distributed team management skills, as well as a proven track record in delivering and selling complex, innovative and sustainable solutions in the Consumer Products Industry.

omnichannel, retail, wholesale, manufacturing, consumer products, consumer goods

What Manufacturers Must Do To Become Omnichannel

20-Dec-2018 | Roberto Bertolini

Despite the rise of omnichannel retail, shoppers still have a hard time buying a product. Sometimes the retailer's website doesn't indicate whether the product is available in a store, and other times