Robert Merlo


Robert Merlo

About Robert Merlo

Robert Merlo is Vice President of SAP Solution Marketing, responsible for Strategic Positioning of the Digital Supply Chain and Manufacturing Portfolio of SAP Solutions. Specifically focused on R&D and Manufacturing.

manufacturing, personalization, lot of one, smart factory, intelligent enterprise

Smart Factories Mean Sweet Dreams For Customers And Manufacturers

28-Feb-2019 | Robert Merlo

Part 6 in the “Digital Manufacturing Series” Customers have a dream: personalized products that meet their unique specifications. Cars with custom paint jobs that stand out on the road. Snea

cloud, manufacturing, hybrid cloud, digital manufacturing, supply chain

Hesitant No More: Why Manufacturing Leaders Are Moving To The Cloud

11-Feb-2019 | Robert Merlo

Manufacturing, like all industries, is closely watching a series of dynamic and global changes that could shift the market in new and unexpected ways. From the emergence of cross-industry competitors

IoT, Internet of Things, smart products, sensors, manufacturer

The Brilliance Of Building Smart Products

8-Jan-2019 | Robert Merlo

Part 5 in the "Digital Manufacturing Series" Finding a competitive edge isn’t easy. Companies search high and low for fresh ways to differentiate their businesses – to push their organizations

manufacturing, supply chain, engineering, personalization, individualization, 3D printing, digital twins

Adopting A New Manufacturing Mindset: Serving Customers In The Individualization Era

28-Nov-2018 | Robert Merlo

Part 3 in the series “Digital Manufacturing" The first time a colleague mentioned mass customization to me, I thought they were nuts. You mean to tell me that a single production line can produce

digital twins, internet of things, sensors, manufacturing, supply chain, product individualization, engineering

Product Individualization And The Network Of Digital Twins

2-Aug-2018 | Robert Merlo

If you’re an engineer on the front lines of product R&D, you know that increased demand for highly individualized products and services is making itself felt across industries. What companies un