Robert Merlo


Robert Merlo

About Robert Merlo

Robert Merlo is Vice President SAP Solution Marketing, responsible for Strategic Positioning of the Digital Supply Chain and Manufacturing Portfolio of SAP Solutions. Specifically focused on R&D and Manufacturing.

IoT, Internet of Things, smart products, sensors, manufacturer

The Brilliance Of Building Smart Products

8-Jan-2019 | Robert Merlo

Part 5 in the "Digital Manufacturing Series" Finding a competitive edge isn’t easy. Companies search high and low for fresh ways to differentiate their businesses – to push their organizations

manufacturing, supply chain, engineering, personalization, individualization, 3D printing, digital twins

Adopting A New Manufacturing Mindset: Serving Customers In The Individualization Era

28-Nov-2018 | Robert Merlo

Part 3 in the series “Digital Manufacturing" The first time a colleague mentioned mass customization to me, I thought they were nuts. You mean to tell me that a single production line can produce

digital twins, internet of things, sensors, manufacturing, supply chain, product individualization, engineering

Product Individualization And The Network Of Digital Twins

2-Aug-2018 | Robert Merlo

If you’re an engineer on the front lines of product R&D, you know that increased demand for highly individualized products and services is making itself felt across industries. What companies un