Richard Whittington

Richard Whittington

About Richard Whittington

Richard Whittington is Senior Vice President of Media and Entertainment for the Industry Cloud Solutions organization at SAP. He is responsible for industry strategic direction, oversees the global media business of SAP, and leads go-to-market activities. His is particular focused currently on using Big Data to enrich the media consumers’ engagement with brands.

young people having fun at music concert

Rights And Royalty Management: Taming The Digital Supply Chain Headache For Record Labels

30-Mar-2020 | Richard Whittington

After years of decline, the music industry is experiencing the “good old days” again, thanks to the streaming services that are fueling it. But such growth comes at a cost: supply chain complexity

mother and son watches a television show together at home

Rights Data Tips The Streaming War In Favor Of Content Owners

23-Mar-2020 | Richard Whittington

Rights management data – it's not just about tracking permissions and monitoring revenue anymore. With the right predictive technology, television content owners will soon turn that intelligence int

Cameraman works in the studio recording a music video

How Data Can Settle The Debate Over Music Ownership, Rights, And Royalties

16-Mar-2020 | Richard Whittington

For years, music creators, publishers, labels, and technology companies have been locked in bitter disputes over ownership and control, covering everything from beat lines and lyrics to master recordi

Group of women watch a 3D movie in a theater

Rights And Royalty Management: The Intersection Of Data And Movie Success

9-Mar-2020 | Richard Whittington

From studio consolidation to growing variation of revenue streams, the film entertainment industry is far from the traditional beeline between theatrical releases and revenue. If studios can get a han