Richard Howells


About Richard Howells

Richard Howells is a Vice President at SAP responsible for the positioning, messaging, AR , PR and go-to market activities for the SAP Supply Chain solutions.

supply chain, flowers, gifts, mothers day

How The ‘Cold Chain’ Keeps Hearts Warm This Mother’s Day

2-May-2018 | Richard Howells

Mother’s Day is May 13. (You’re welcome for the reminder.) This year, the National Retail Federation (NRF) estimates that U.S. consumers will spend $23.1 billion celebrating the holiday. Shoppe

personalization, digital supply chain, supply chain, digital transformation, analytics, blockchain, Internet of Things, IoT, 3D printing, robotics.

Transforming Your Business Through A Digital Supply Chain Of One

19-Apr-2018 | Richard Howells

Part 4 of the "The Digital Supply Chain of One" series A recent infographic published by IDC highlights the importance of digital transformation and the need for companies to enable a digital supp

supply chain, digital supply chain, machine learning, blockchain, internet of things, predictive analytics

Powering The Digital Supply Chain With Technology

13-Apr-2018 | Richard Howells

Part 3 of the "The Digital Supply Chain of One" series Growing customer expectations for personalized products and immediate service are making supply chains more complex. And as businesses extend

Four Supply Chain Strategies To Drive Digital Transformation

11-Apr-2018 | Richard Howells

Part 2 of the "The Digital Supply Chain of One" series Clearly, industry boundaries are blurring due to new business models enabled by the digital economy. But are you equipped with the strategies

3D printing, additive manufacturing, digital economy, as-a-service

How The Digital Economy Is Blurring Industry Boundaries

2-Apr-2018 | Richard Howells

Part 1 of the "The Digital Supply Chain of One" series In a digital economy, customers are in control. They have access to information like never before. They can shop around for the best product a

supply chain, digital supply chain, customer experience, retail, e-commerce

Hopping Down The Bunny Trail: From Easter Tradition To The Digital Supply Chain

28-Mar-2018 | Richard Howells

Easter’s coming – and here in the United States, if you go out in public right about now, you’ll see Easter bunnies everywhere. It’s tradition. But where did this tradition come from? Accor

Everybody’s Irish On St. Patrick’s Day – But Which Companies Will Win The Day? 

15-Mar-2018 | Richard Howells

As my wife is Irish, I have kissed the Blarney Stone, and I live near Boston, I consider myself an honoree Irishman on St. Patrick’s Day. In fact, most cities in the United States make a great effor

digital twin, manufacturing, data

The Digital Twin Of Me

28-Feb-2018 | Richard Howells

I googled myself recently. While this may sound like an illicit activity, I assure you it’s perfectly legal – in most of the world, at least. As it turns out, there are 33 people named Richard

How A Digital Supply Chain Is At The Heart Of A Happy Valentine’s Day

6-Feb-2018 | Richard Howells

Cupid gets a lot of credit for helping people fall in love. But after his arrow flies, the tiny winged cherub is out of the picture. From that point forward, it’s up to the couple to stay smitten wi

supply chain, IoT, Big Data, 3D printing, digitalization, digitization, customer centricity, Santa

Santa’s Supply Chain Goes Digital

19-Dec-2017 | Richard Howells

It’s no secret that Santa is the greatest supply chain success story of all time. Not only does he have a laser focus on his target market – children of all ages – but he has a near perfect or