Richard Howells


About Richard Howells

Richard Howells is a Vice President at SAP responsible for the positioning, messaging, AR , PR and go-to market activities for the SAP Supply Chain solutions.

supply chain, ethics, sustainability, Earth Day

Turning Every Day Into Earth Day

16-Apr-2019 | Richard Howells

April 22 is the 49th Annual Earth Day – a global event that this year will see more than 1 billion people across 192 countries take part in the largest day of civic action in the world. Now more

supply chain, ethics, sustainability, chocolate, cocoa, cacao

Does The Easter Bunny Have A Sustainable Supply Chain?

15-Apr-2019 | Richard Howells

In my family, the kids have always loved the Easter Bunny. What’s not to like? Every year, the Easter basket is full of candy – and as everybody knows, it’s the Easter Bunny who filled it! Th

Intelligent asset management can bring companies into closer contact with their customers, enabling them to deliver better customer experiences.

Turning Your Physical Assets Into Business Assets

1-Apr-2019 | Richard Howells

As asset-intensive companies continue to look for ways to differentiate themselves in the market, many are investigating the advantages of intelligent asset management. The basic idea of intelligent a

What A 25-Year-Old Truck Can Teach You About Intelligent Assets

What My 25-Year-Old Truck Can Teach You About Intelligent Assets

21-Mar-2019 | Richard Howells

As my father always told me, “If it ain’t broke, don’t fix it.” Obviously, I took his advice in at least one respect: sitting in my driveway is a 25-year-old pickup truck I bought new in 1994.

supply chain, customer centricity, Cascades, shipping, manufacturing, integrated business planning

How Optimizing Your Supply Chain Creates Value For Customers

19-Mar-2019 | Richard Howells

It has been calculated that UPS and FedEx alone move 11.6 billion packages every year. And with omnichannel sales and direct-to-consumer orders on the rise, this number continues to rise year over yea

intelligent asset management, IAM, manufacturing, asset as a service, maintenance, IoT, internet of things

Transforming Business Models Through Intelligent Asset Management

13-Mar-2019 | Richard Howells

In today’s competitive environment, companies are always looking for ways to differentiate themselves from the competition and improve the customer experience. For machinery, equipment, and asset ma

Surface Grinding Machine Operation in factory

Welcome To The Future of Manufacturing – Brought To You By Intelligent Asset Management

6-Mar-2019 | Richard Howells

For many manufacturers today, the focus of their business is not so much “making stuff” as it is delivering better business outcomes for their customers through asset-as-a-service offerings. What

direct to consumer, omnichannel, retail, e-commerce, customer experience, brand promise

The Direct-To-Consumer Experience Relies On A Great Product Experience

14-Feb-2019 | Richard Howells

In case the stories of closing malls and empty storefronts haven’t caught your attention, shopping has changed. With an ever-growing focus on customer experience, old models upend the established pr

customer experience, Brand promise, Fyre Festival, business planning, logistics, supply chain

All Fyred Up And Nowhere To Go

13-Feb-2019 | Richard Howells

I recently watched the Netflix Original FYRE: The Greatest Party That Never Happened. Fyre has to be the biggest scam since London Bridge ended up in Arizona, and its founder, Billy McFarland was one

supply chain, personalization, Valentine's Day, gifts

I Love You: Supply Chain Personalization For Valentine’s Day 2019

7-Feb-2019 | Richard Howells

I was surprised recently to learn about the closing of the iconic candy manufacturer, New England Confectionery Co – otherwise known as Necco. Necco is the company that makes Sweethearts – the Val