Richard Howells


About Richard Howells

Richard Howells is a Vice President at SAP responsible for the positioning, messaging, AR , PR and go-to market activities for the SAP Supply Chain solutions.

Ambergris Cay, Belize. A man fly fishes in the clear waters off the coast of Belize.

Tracking Fish From ‘Bait to Plate’ Is Smart Business

12-Jun-2019 | Richard Howells

Do you know where the canned tuna you are eating for dinner came from? There is a 60% chance it comes from the Pacific Ocean. And according to recent findings by the Business & Human Rights Reso

Using Asset Intelligence To Drive New Business Models

28-May-2019 | Richard Howells

Part 1 in the "Embedded Analytics" series that explores the many ways that companies across industries are using analytics to support innovation. Many manufacturers of industrial machines have hist

supply chain, analytics, data, customer-centricity, sustainability

How Embedded Analytics Help Tame Supply Chain Volatility

22-May-2019 | Richard Howells

When it comes to managing your supply chain, volatility and uncertainty have become a fact of life. From Brexit to U.S./China trade tensions to weathering unpredictability in the age of climate change

a mother spends mother's day in a formula one race car

Beyond Flowers And Cards: Mother’s Day In The Experience Economy

6-May-2019 | Richard Howells

Last year on Mother’s Day, I wrote about the floral industry's supply chain, which is quite sophisticated. Flowers grown in Latin America have about 10 days from cut to delivery before they perish

supply chain, sustainability, digital supply chain, logistics networks

How To Leverage The Power Of A Logistics Network To Deliver A Sustainable Customer Experience

29-Apr-2019 | Richard Howells

As a customer, I have been conditioned to place an order on my device of choice and expect to get the delivery to my doorstep in the next 48 hours (or less). Sounds easy! Why? Because today's custo

supply chain, ethics, sustainability, Earth Day

Turning Every Day Into Earth Day

16-Apr-2019 | Richard Howells

April 22 is the 49th Annual Earth Day – a global event that this year will see more than 1 billion people across 192 countries take part in the largest day of civic action in the world. Now more

supply chain, ethics, sustainability, chocolate, cocoa, cacao

Does The Easter Bunny Have A Sustainable Supply Chain?

15-Apr-2019 | Richard Howells

In my family, the kids have always loved the Easter Bunny. What’s not to like? Every year, the Easter basket is full of candy – and as everybody knows, it’s the Easter Bunny who filled it! Th

Intelligent asset management can bring companies into closer contact with their customers, enabling them to deliver better customer experiences.

Turning Your Physical Assets Into Business Assets

1-Apr-2019 | Richard Howells

As asset-intensive companies continue to look for ways to differentiate themselves in the market, many are investigating the advantages of intelligent asset management. The basic idea of intelligent a

What A 25-Year-Old Truck Can Teach You About Intelligent Assets

What My 25-Year-Old Truck Can Teach You About Intelligent Assets

21-Mar-2019 | Richard Howells

As my father always told me, “If it ain’t broke, don’t fix it.” Obviously, I took his advice in at least one respect: sitting in my driveway is a 25-year-old pickup truck I bought new in 1994.

supply chain, customer centricity, Cascades, shipping, manufacturing, integrated business planning

How Optimizing Your Supply Chain Creates Value For Customers

19-Mar-2019 | Richard Howells

It has been calculated that UPS and FedEx alone move 11.6 billion packages every year. And with omnichannel sales and direct-to-consumer orders on the rise, this number continues to rise year over yea