Richard Howells


About Richard Howells

Richard Howells is a Vice President at SAP responsible for the positioning, messaging, AR , PR and go-to market activities for the SAP Supply Chain solutions.

direct to consumer, omnichannel, retail, e-commerce, customer experience, brand promise

The Direct-To-Consumer Experience Relies On A Great Product Experience

14-Feb-2019 | Richard Howells

In case the stories of closing malls and empty storefronts haven’t caught your attention, shopping has changed. With an ever-growing focus on customer experience, old models upend the established pr

customer experience, Brand promise, Fyre Festival, business planning, logistics, supply chain

All Fyred Up And Nowhere To Go

13-Feb-2019 | Richard Howells

I recently watched the Netflix Original FYRE: The Greatest Party That Never Happened. Fyre has to be the biggest scam since London Bridge ended up in Arizona, and its founder, Billy McFarland was one

supply chain, personalization, Valentine's Day, gifts

I Love You: Supply Chain Personalization For Valentine’s Day 2019

7-Feb-2019 | Richard Howells

I was surprised recently to learn about the closing of the iconic candy manufacturer, New England Confectionery Co – otherwise known as Necco. Necco is the company that makes Sweethearts – the Val

Workers at garment factory in Southeast Asia

“Tell Me What You Want, What You Really, Really Want”: A Sustainable Supply Chain

28-Jan-2019 | Richard Howells

So, I am sure you are thinking, what do Spice Girls' lyrics have to do with supply chains. Well, I will tell you: It’s all about ethical sourcing. Recent reports in the UK have highlighted poor w

logistics, manufacturing, Chinese New Year, planning

The Impact Of Chinese New Year On Global Supply Chain

24-Jan-2019 | Richard Howells

If you outsource any product from China, you’re probably familiar with Chinese New Year (CNY) – the largest annual mass migration on the planet. For those not aware, CNY creates two to four weeks

supply chain, 2019 predictions, digital supply chain, innovation, Big Data, predictive analytics, IoT, machine learning, blockchain

What’s Ahead For 2019: Wrap-Up

21-Jan-2019 | Richard Howells

Part 4 in the 4-part “Digital Supply Chain Predictions for 2019” series Over the last three blog posts in this series, I’ve talked about some of the challenges and opportunities that lie ahea

supply chain, 2019 predictions, digital supply chain, innovation, Big Data, predictive analytics, IoT, machine learning, blockchain

What’s Ahead for 2019: Doing More With Intelligent Technology

17-Jan-2019 | Richard Howells

Part 3 in the 4-part “Digital Supply Chain Predictions for 2019” series In my last blog in this series on trends that lie ahead, I talked about new business models for 2019. Before that, I took

supply chain, 2019 predictions, digital supply chain, innovation, e-commerce, Amazon, Alibaba, CSCO

What’s Ahead For 2019: New Business Models And Changing Supply Chain Roles

7-Jan-2019 | Richard Howells

Part 2 in the 4-part “Digital Supply Chain Predictions for 2019” series In my last blog on digital supply chain predictions for 2019, I focused on global issues including Brexit, climate change

supply chain, 2019 predictions, digital supply chain, innovation, Brexit

What’s Ahead For 2019: A Global Perspective On Digital Supply Chains

2-Jan-2019 | Richard Howells

Part 1 in the 4-part “Digital Supply Chain Predictions for 2019” series “It’s difficult to make predictions, especially about the future” So said Danish physicist Niels Bohr – or was it

logistics, predictive analytics, retail, supply chain, shipping, e-commerce, holiday shopping

Yes, Virginia, There Is A Santa … And Free Shipping … And One-Hour Delivery

6-Dec-2018 | Richard Howells

In 1897, an eight-year-old girl wrote to The Sun – a prominent New York city newspaper at the time – with an inquiry about whether or not Santa Claus existed. The paper responded with a now famous