Ralf Kern

Ralf Kern

About Ralf Kern

Ralf Kern is the Global Vice President, Business Unit Retail, at SAP, responsible for the future direction of SAP’s solution and global Go-to-Market strategy for Omnicommerce Retail, leading them into today’s digital reality.

How Retailers Market To Consumers Using “In-Moments”

26-Apr-2018 | Ralf Kern

The attention span of today’s consumer is famously fleeting and difficult to capture. Consumers have little time or patience for digital banner ads or 30-second commercials. Rather than using advert

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How Real-Time Consumer Intent Is Changing The Sales Cycle

22-Mar-2018 | Ralf Kern

As a marketer, it’s your job to know what a consumer bought, thought, and did a month ago, a week ago, and even yesterday. But do you know what a consumer is thinking right now? Understanding rea

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