Ralf Brechter


Ralf Brechter

About Ralf Brechter

Ralf Brechter is a director of industry cloud solutions for the Media Industry Business Unit at SAP. He is responsible for working with media companies worldwide to help ensure alignment between their strategic requirements and the SAP solution road map. for the Media Industry Business Unit at SAP. He is responsible for working with Media customers globally to ensure alignment between their strategic requirements and SAP’s solution roadmap.

digital rights, royalties, DRM, blockchain

Using Blockchain For Media Rights Management And Ad Revenues

19-Dec-2017 | Ralf Brechter

The media industry is in turmoil. Digitalization is rapidly changing how media is created and delivered. It's expected that the global media and entertainment market will grow to $2.2 trillion by the

Digital Entertainment Offers Opportunities For Companies And Consumers

25-Oct-2016 | Ralf Brechter

Digital technology has transformed the way consumers select, buy, store, and use entertainment. This shift has made media companies rethink their business models to better provide exceptional outcome

social media, e government

Digital Drivers In Media Industry Push Change

13-Sep-2016 | Ralf Brechter

Digitization is accelerating in the entertainment and media (E&M) industry, creating a new kind of value chain with the consumer at the center. Three major trends are driving the digitization of