Pete Swabey


Pete Swabey

About Pete Swabey

Pete Swabey is a senior editor at The Economist Intelligence Unit's thought leadership division in EMEA; he is also global lead for the tech sector. He specializes in technology and has managed research projects on topics including digital transformation, the hyperconnected economy, the future of work, and the evolution of marketing. He has presented this research at a range of conferences and has moderated discussions at a number of The Economist Group's own events. Before joining The Economist Group in October 2013, Pete was editor of enterprise IT magazine and Web site Information Age and head of technology research for business-to-business publisher Vitesse Media.

The Organizational Challenges Of Real-Time Business

10-Aug-2016 | Pete Swabey

The digital revolution has set the expectation that information should be available—and transactions processed—in an instant. For businesses, this means that customers expect access to up-to-the-m

Digital Transformation Strategy: Think Big, Act Small

2-Aug-2016 | Pete Swabey

A digital transformation strategy should be devised with the big picture in mind but implemented in small, iterative steps. Digital business is the new norm. According to a survey of more than 80

CIOs: Look Beyond Departmental Walls To Inspire Innovation

19-Jul-2016 | Pete Swabey

IT departments should draw on networks of expertise to acquire the necessary insight and authority to lead digital innovation. One of the standout findings from Digitising IT, a research project by

Why Digital Transformation Demands Customer-Focused IT

30-Jun-2016 | Pete Swabey

The IT department has an important role to play in the transformation of the customer experience, but for many, living up to that role will require a cultural shift. Apple founder Steve Jobs put it