20-May-2020 | Pedro Ahlers
It's no secret that B2B buyers are getting younger. And while chemical companies are investing plenty of time and resources to understand what they’ll need to do to attract the younger generation, d
21-Apr-2020 | Pedro Ahlers
Consumer digital marketplaces are very appealing; we can find anything we want there, with no limitations by brand, competition, or portfolio. Previous buyers' reviews, personalization, and targeted a
17-Mar-2020 | Pedro Ahlers
From time to time, a topic is pitched as the next "big thing" and we struggle to figure it out. And as soon as we think we understand it, another topic emerges and leads every discussion, but leaves p
17-Feb-2020 | Pedro Ahlers
Today, I want to take you on a journey. Imagine you work for a chemical company that produces products in large quantities. The things that matter the most to you are quality, producing at full cap
20-Jan-2020 | Pedro Ahlers
I participate in a lot of big discussions where executives generate plenty of ideas about how to use digital means to improve processes, reduce complexity, get more transparency, tackle the challenges
4-Dec-2019 | Pedro Ahlers
In the early 2000s, many chemical companies started launching webshops, digital sales platforms for B2B buyers. Decisions were easily made from the top-down and because plenty of companies were alread
17-Oct-2019 | Pedro Ahlers
Challenges and opportunities go hand-in-hand in the chemical industry these days. Technology is providing new capabilities, while customer, industry, legal, and market expectations are increasing at t
11-Sep-2019 | Pedro Ahlers
Many chemical companies are trying to cope with growing B2B customer demand. Some are responding by running trial-and-error approaches; others are applying a more conservative, academic method; and st
7-Aug-2019 | Pedro Ahlers
Customer relationships in the chemical industry are usually long-lasting; you don't see customers come and go, as you might in other sectors. They're also built on personal relationships, designed by
8-Jul-2019 | Pedro Ahlers
Having worked for a long time in the chemical industry and dealing every day with its customers, I know how difficult it is to understand the impact of new buzzwords and to find ways to see their bene
