Pedro Ahlers


Pedro Ahlers

About Pedro Ahlers

Pedro Ahlers is a business architect at SAP. In this position, he helps chemical companies understand and apply the values of customer experience beyond products, features, and functions to increase business growth, customer loyalty, and satisfaction. He is obsessed with customers and human-centric change management that empower organizations to accept the challenges chemical companies are facing. With 12 years of experience at BASF, the world’s biggest chemical company, Pedro brings together business and technology know-how.

woman jumps off a platform while strapped on a bungee cord

Infinite Skills Create Miracles

11-Sep-2019 | Pedro Ahlers

Many chemical companies are trying to cope with growing B2B customer demand. Some are responding by running trial-and-error approaches; others are applying a more conservative, academic method; and st

Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers

Customer relationships in the chemical industry are usually long-lasting; you don't see customers come and go, as you might in other sectors. They're also built on personal relationships, designed by

Scientists using tablet computer in lab

Experience Management In The Chemical Industry

8-Jul-2019 | Pedro Ahlers

Having worked for a long time in the chemical industry and dealing every day with its customers, I know how difficult it is to understand the impact of new buzzwords and to find ways to see their bene