Paulo Almeida


Paulo Almeida

About Paulo Almeida

Paulo Almeida is Global Head of Marketing for SAP Business One and SAP Business ByDesign at SAP. He is responsible for the product marketing strategy and execution of SAP BusinessOne and SAP Business ByDesign solutions for SAP partners. He has been with SAP for over 20 years, with extensive experience helping small and midsize companies to reach their business goals.

Businesswoman with headset looking at blank computer screen at desk

How Small And Midsize Businesses Create Customer-Centricity In Times Of Crisis

20-May-2020 | Paulo Almeida

In challenging and confusing times, often the end customers are most adversely impacted. While businesses try to be responsible and responsive with staff, they may not be as dedicated to keeping custo

Woman working on her laptop at a cafe

Five Tips For Building Customer Loyalty In The Digital Era

7-Apr-2020 | Paulo Almeida

Digital marketing is a double-edged sword in that it’s much cheaper and easier to kick-start a digital campaign than in the days of physical print runs and media buying. However, this lower bar o