Paul Larson


Paul Larson

About Paul Larson

Paul has over 30 years of Sales, Marketing, and Operations experience in the Consumer Products industry. Paul’s current role is to provide industry thought leadership, strategic solution advice, and expert consultation to support customer co-innovation, enterprise transformation, and business process performance improvement programs. His goal is to provide World Class customer experiences supporting our customers’ most critical strategic imperatives that will drive competitive advantage and unlock new sources of economic opportunity across their enterprise and value chain. Prior to joining SAP, Paul held leadership positions at PepsiCo, Miller Brewing Company and STS. He brings a unique perspective based on his extensive CPG background with broad experience in manufacturer, distributor and third party management in direct store delivery and wholesale delivery systems.

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Intelligent Power Play: Midsize Businesses Capture More Than Half Of Consumer Products Market

23-Mar-2020 | Paul Larson

An interesting irony of today's consumer products landscape is the surge of small and midsize companies capturing 49% of category growth. In an industry where 100 brand-focused companies traditionally

Fast Vs. Big: Who Will Win In The Future Of Consumer Products?

19-Jul-2018 | Paul Larson

We all love our gadgets. When a cool new device becomes available, we want to get it into our hands right away. In fact, if you look at the shopping habits of most consumers, it's clear that we val