Patrick Fitzgerald


Patrick Fitzgerald

About Patrick Fitzgerald

Patrick Fitzgerald heads up Saltbox Communications, a technology marketing shop serving the enterprise software industry. For more than 18 years, he has worked with SAP as an independent communicator focusing on the business and technology challenges that organizations across a wide range of industries face as they pursue digital transformation.

Wind farm in field

The Intelligent Utility: Four Ways Forward

16-Mar-2020 | Patrick Fitzgerald

The energy utilities sector has immense responsibility to provide a safe and secure infrastructure for the world’s well-being. Looking forward, the stakes get even higher. With the global mandate

Woman shopping online

The Intelligent Retail Enterprise: Five Ways Forward

16-Mar-2020 | Patrick Fitzgerald

Retailing today is shifting from product-centric to customer-centric models where the customer experience is everything. In this world of experiential retail, leading companies know how to blend produ

A team and its leader applauds each other's success during a meeting in a conference room

The Intelligent Professional Services Enterprise: Three Ways Forward

12-Mar-2020 | Patrick Fitzgerald

Will the largest services firms of the future have no employees? For years, the industry was built on the “leveraged talent” model: teams of highly educated people would grapple with a problem for

Government building in New York City

The Intelligent Public Sector Organization: Three Ways Forward

12-Mar-2020 | Patrick Fitzgerald

Public sector organizations are experiencing tremendous change. While the core mission to protect the community, provide services, and help the economy prosper remains firmly in place, rising constitu

railroads track run across the field of an oil refinery

The Intelligent Oil And Gas Enterprise: Four Ways Forward

11-Mar-2020 | Patrick Fitzgerald

There is no question that society is moving toward renewables and low-carbon alternatives. At the same time, the global population is expected to exceed 8 billion people by 2025, the standard of livin

insurance agent using laptop at office desk

The Intelligent Insurance Enterprise: Three Ways Forward

11-Mar-2020 | Patrick Fitzgerald

Radical change in the insurance industry is occurring at a rapid pace. Disruption in technologies, in business models, in standards, and in the makeup of insurance companies themselves demands constan

Man using transparent touchscreen device

Getting Value From Intelligence: Digital Transformation Across Industries

10-Mar-2020 | Patrick Fitzgerald

Across industries, organizations are confronted with dramatically changing business realities in which a hyperconnected economy and emerging technologies are empowering customers with information and

businessman using smartphone in the urban environment

The Intelligent High-Tech Enterprise: Four Ways Forward

10-Mar-2020 | Patrick Fitzgerald

In the high-tech industry, it is by now abundantly clear that winning companies are those that are able to create new and compelling experiences for their customers that deliver better outcomes. Ke

Consumer shops for a new outfit online

The Intelligent Consumer Products Enterprise: Three Ways Forward

9-Mar-2020 | Patrick Fitzgerald

Today’s consumers no longer simply want to buy products. They want to be inspired and educated by brands that share their values. They expect a convenient experience that makes their lives easier an

Finance professional triggers the automation of order to cash process

The Intelligent Banking Enterprise: Four Ways Forward

9-Mar-2020 | Patrick Fitzgerald

The rise of smart digital platforms has transformed consumer expectations. Whether it’s planning a vacation, shopping, booking a flight, or even comparing mortgage rates, consumers now expect an eas