Michelle Schooff


Michelle Schooff

About Michelle Schooff

Michelle Schooff is a global marketing director in the life sciences and wholesale distribution industries for SAP. She is responsible for the marketing strategy, messaging and positioning for SAP solutions in the global marketplace. With over 20 years experience in technology and marketing, Michelle builds strategic marketing plans that drive growth, innovation and revenue.

Scientists conducting the process of Polymerase chain reaction (PCR) to amplify DNA by using a thermocycler to create samples --- Image by © Monty Rakusen/cultura/Corbis

Next Practices For The Intelligent Enterprise Life Sciences Company

10-Jul-2019 | Michelle Schooff

Data analytics is a winner in the life sciences industry, providing tremendous value. In 2018, several factors are expanding its scope to touch every corner of life sciences companies. Data volumes ar

wholesale distribution, machine learning, innovation, people, strategy, technology

Create A Digital Mindset With The Triad Of People, Strategy, And Technology In Wholesale Distribution

15-May-2019 | Michelle Schooff

Achieving a groundbreaking digital transformation for wholesale distributors takes more than just technology. After all, who researches the right solutions, plans their best use cases, and integrates

Facing The Most Pressing Critical Priority In Wholesale Distribution Head On

16-Apr-2019 | Michelle Schooff

The customer should be the center of your business. That premise seems simple enough. But often, organizations neglect to treat customers like a critical element to business success. The truth i

Life Sciences Innovations: Trends To Watch In 2018

6-Aug-2018 | Michelle Schooff

Healthcare providers, payers, and producers are urgently exploring ways to innovate, adapt, and collaborate across the digital health sciences network. Their goal is to reduce costs, improve patient s

How To Drive Blockchain Technology Value In Life Sciences

22-Jun-2018 | Michelle Schooff

Blockchain: Everywhere you turn in life sciences digitization, this ledger system is involved. Fully 83% of executives in life sciences expect blockchain integration in healthcare within five years. L

Discovering Life Science’s Bright Future

24-Apr-2018 | Michelle Schooff

What changes are digitization driving in life sciences? In a recent episode of S.M.A.C. Talk Technology Podcast, hosts Brian Fanzo and Daniel Newman discussed some of the changes taking place in

SAP Leonardo, Wholesale Distribution, Digital Transformation

What We Will See In Wholesale Distribution’s Growth

24-Apr-2018 | Michelle Schooff

Where is wholesale distribution going? It's a question of concern to many in the industry as disruption changes how business is done. Hosts Brian Fanzo and Daniel Newman discussed this topic in a rec

How Can Life Sciences Leverage Augmented Reality?

18-Apr-2018 | Michelle Schooff

When it comes to augmented reality and life sciences, many people think of the 144 billion steps taken by Pokemon Go players, leading to better health. But augmented reality is starting to play a muc

Augmented And Virtual Reality Gain Momentum

15-Dec-2016 | Michelle Schooff

The virtual reality and augmented reality market is growing rapidly. DigiCapital estimates that the VR market will be about $30 billion by 2020. The two technologies are already making inroads in fiel

3d printing, IIot, smart manufacturing

3D Printing: Industry Impact Considerations For 2017

28-Nov-2016 | Michelle Schooff

To say that 3D printing is changing our world is an understatement. Today you can purchase 3D-printed shoes, 3D-printed jewelry, 3D-printed pens, and even 3D-printed vehicles. The automotive indust