Michael Rander


About Michael Rander

Michael Rander is the Global Research Director for Future of Work at SAP. He is an experienced project manager, strategic and competitive market researcher, and operations manager, as well as an avid photographer, athlete, traveler, and entrepreneur.

customer engagement, social objects, social media, online community, marketing, customer experience

Digital Social Objects: Getting A Grip On Interaction

14-Jan-2019 | Michael Rander

Technology makes it easier than ever for people with shared interests, desires, and demands to coalesce into digital communities capable of taking collective, cooperative action almost instantaneously

Tech to Table

12-Sep-2018 | Michael Rander

[drop-letter]1[/drop-letter] [one_half] Perception: Farming is slow to adopt digital technologies. [/one_half] [one_half_last] Reality: For decades, advances in farmin