Michael Brenner

About Michael Brenner

Michael Brenner is a globally-recognized keynote speaker, author of  The Content Formula and the CEO of Marketing Insider GroupHe has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and   a top  CMO influencer by Forbes.

digital media, streaming, digital downloads, entertainment

Streaming Vs. Downloads: The Current State Of Digital Content

8-Oct-2018 | Michael Brenner

Digital content streaming is on the rise. As Forbes noted, streaming was responsible for $2.5 billion worth of U.S. music sales in 2017 – marking a 48% jump from the previous year. Content downloa

media, digital media, direct to consumer, marketing, bimodal IT

Media Firms And The Direct-To-Consumer Business Model: Why Your IT Architecture May Need A Rethink

29-Jan-2018 | Michael Brenner

We work so hard to build the structure of our media empires – put so much time, effort, and money into making everything just right – that we can sometimes lose perspective. The structure that w

video streaming, OTT, marketing

OTT And Streaming: A Far More Agile Approach To Media Distribution

4-Jan-2018 | Michael Brenner

Let's run through the who, the what, the where, the why, the when, and the how of today's media market. The who, of course, represents the client or consumer. Perhaps this is someone you have targe

media, AI

Machine Learning And AI In The Media Industry

18-Dec-2017 | Michael Brenner

We live in an age in which content is king. Take a look at the media landscape in 2017: Newspapers and magazines have given way to online platforms and social media news delivery Linear te

Defining Advertising Success In The Digital World

20-Mar-2017 | Michael Brenner

Defining success in advertising used to be relatively simple: An ad was constructed as cost-effectively as possible and then deployed in the right channel. From here, customer conversion and product s

Post-Truth: Rebuilding The Media Industry In 2017

13-Mar-2017 | Michael Brenner

In 2014, the National Report – an outlet that carries the tagline “America’s #1 Independent News Source” – ran a story. The story, which broke when fears regarding the then spreading Ebola

Broader Scope, Same High Value: How Marketers Can Optimize Engagement Across Multiple Platforms

6-Mar-2017 | Michael Brenner

Omnichannel is here. It is no longer enough for broadcasters and media marketers simply to engage their audiences across as many channels as possible; now this engagement must be positioned to meet th

media, data, news reporting, journalism

Where Big Data Fits Into 24-Hour News

27-Feb-2017 | Michael Brenner

Round the clock, rolling news changed journalism forever. A profession that was once based upon accuracy and carefully considered insight is now governed by speed, haste, and a desire to get ahead of

media, marketing, advertising, customer engagement, digital content

The Death Of The Water Cooler Moment: Advertising In The On-Demand Landscape

20-Feb-2017 | Michael Brenner

The water cooler moment ranks among the unsung cultural drivers of modern corporate life. Imagine it's Monday morning in the office, staff are arriving and preparing for the working week ahead, but le

Unified Insight: Achieving Audience Cohesion Through Data

13-Feb-2017 | Michael Brenner

As digital marketers, we understand that connection is key. This has been a tenet of the discipline since the formative days of print, radio, and television advertising: Understand the audience, anal