Melissa Friedman

Melissa Friedman

About Melissa Friedman

Melissa Friedman is a Senior Marketing Manager of Global Partner Operations at SAP. She manages SAP Virtual Agency, a multilanguage, online demand-generation platform for SAP partners. In her spare time, Melissa is a professional photographer who specializes in wedding, bar/bat mitzvah and portrait photography. Follow Melissa on Twitter and LinkedIn, or view her photography work.

Social Media’s Top 5 Benefits For The Modern Marketer

11-Apr-2018 | Melissa Friedman

Businesses, large and small, are realizing the benefits of social media marketing and its increasing importance to attract new customers. In fact, 68% of consumers refer to companies on social network

marketing, data analytics, customer insights, customer engagement

10 Reasons Data Analytics Is Invaluable To Modern Marketing

21-Feb-2017 | Melissa Friedman

Marketers today understand that capturing the data that streams into their organization allows them to apply analytics to gain significant insight on ways to grow and improve their business. Here are


10 Reasons Why Photography Is Crucial In Modern Marketing

3-Oct-2016 | Melissa Friedman

The power of visual communication has reached an all-time high with the rise of digital and social marketing – media that modern marketers use to promote their content and brands. As a result, photo

Top 10 Left-Brain Skills Marketers Need Today

1-Dec-2015 | Melissa Friedman

Marketing is no longer solely about right-brain thinking, which fuels creativity, imagination, and intuition. In today’s digital landscape, the left-brain thinking of mathematics, analytics, and lan