Melissa Burns

Melissa Burns

About Melissa Burns

Melissa Burns is an entrepreneur and independent journalist. She spends her time writing articles, overviews, and analyses about entrepreneurship, startups, business innovations, and technology. Follow her at @melissaaburns.

luxury, exclusivity, marketing, social media, branding

How Luxury Brand Market Adapts To Modern Conditions

9-Apr-2019 | Melissa Burns

Some luxury brands just have no place in the world of smartphones, wearable devices, and IoT. As an example, a traditional handcrafted, mechanical, hand-wound watch looks hopelessly archaic in today's

education, IoT, big data, learning

IoT In Education: Smart Learning Environments

27-Mar-2019 | Melissa Burns

Ironically, the education industry – despite ostensibly working to equip children and young people to face the future better – is probably one of the most conservative and slow to adapt sectors of

SMB, Visual Basic for Applications, VBA, programming

Why You Need At Least One VBA Expert On Your Team

13-Mar-2019 | Melissa Burns

You may be familiar with the acronym VBA, but do you know what it stands for, and more importantly, what it does? Visual Basic for Applications is a variation of Visual Basic 6 that is integrated into

Digital Transformation Of Financial Services

7-Mar-2019 | Melissa Burns

Financial services often represent a more conservative and traditionalist segment of the business world, not being in a hurry to adopt the new developments until they have been thoroughly tested out.

data management, data recovery, data loss prevention, IT

Six Things To Know About Data Recovery And Deletion On Smart Devices

8-Jan-2019 | Melissa Burns

The results of a data loss can vary from a mild annoyance to a catastrophe. It doesn’t matter who you are – a private person, an employee, or a business owner. When it happens at the wrong moment

content marketing, digital marketing

Digital Content Marketing Trends To Grow Your Business

23-Nov-2018 | Melissa Burns

Content marketing is the next big thing in the sphere of digital marketing, there is no doubt about that. It is everywhere – no less than 86% of businesses use it in some form. However, the percenta

data management, data security, GRC, risk, compliance

Six Common Data-Security Blunders To Avoid

7-Aug-2018 | Melissa Burns

No company today, from an international corporation to a small business run by a single person, can exist without a firm online presence. However, this very fact makes them increasingly vulnerable to

New Trends In Animation And What They Mean For Marketers

3-Aug-2018 | Melissa Burns

It wouldn’t be an exaggeration to say that animation is one of the most dynamic and fastest-growing industries in the world. Having been firmly associated with entertainment for years, recently it h

How To Use Geo-Targeting In Digital Marketing: 6 Tips

20-Jul-2018 | Melissa Burns

Search engine optimization is an incredibly popular marketing approach these days. If you are using it to promote your product or service, you likely face numerous competitors, many of whom boast mark

Five Digital Transformation Trends In The Education Industry

10-May-2018 | Melissa Burns

Despite its role in preparing young people to move society and technology forward, the education industry has remained ironically resistant to change. Until recently, most educational processes have r