Melissa Burns

Melissa Burns

About Melissa Burns

Melissa Burns is an entrepreneur and independent journalist. She spends her time writing articles, overviews, and analyses about entrepreneurship, startups, business innovations, and technology. Follow her at @melissaaburns.

Entrepreneurs working in creative office space

Why Vulnerability In IT Infrastructure Is A Force Majeure In The Digital World

14-Aug-2019 | Melissa Burns

You might run a midsize business or even a multinational corporation with a completely automated infrastructure; no matter your company size, cybersecurity has become a significant concern for everyon

Coupld shops on an ecommerce site powered by artificial intelligence

How AI Is Determining The Future of SEO

9-Jul-2019 | Melissa Burns

For the last few years, artificial intelligence (AI) and machine learning have been the most important trends in… well, many areas, from scientific research and healthcare to art and manufacturing.

business manager reviews email on a laptop at home

Digital Transformation Challenges For Small And Midsize Businesses

25-Jun-2019 | Melissa Burns

Digital technology is changing everything we know at such a fast pace, and companies are trying to adapt as quickly as possible to take advantage of the numerous benefits it promises. Their competitio

a shopper sees a new ad with her mobile device

Instagram Phenomenon In Digital Marketing

6-Jun-2019 | Melissa Burns

Social media has changed the way we communicate with each other, including how businesses communicate with their target audience. The popularity of these platforms has rapidly made social media, in ge

healthcare, wearable device, smartwatch, patient monitoring

Current And Future Role Of Wearables In Healthcare

4-Jun-2019 | Melissa Burns

When you think about the role of technology in healthcare, the first things that probably come to mind are new treatment methods, fancy diagnostic equipment, and so on. However, we are likely standing

retail, brick and mortar, retail innovation, customer service, IoT, smart store

The Future Of Retail: How IoT Will Power Smart Stores

1-May-2019 | Melissa Burns

The Internet of Things (IoT) is one of today's hottest technologies. It’s completely transforming our private and professional lives, from basic daily household chores to our security and wealth, wi

The Illusion Of Agility: Are You Really In Control Of Your Technology Stack?

16-Apr-2019 | Melissa Burns

Today’s businesses often champion “agility” as an ideal to aspire to: the extent to which your team is flexible, adaptable, and has become a go-to benchmark of your company’s well-being. Meanw

luxury, exclusivity, marketing, social media, branding

How Luxury Brand Market Adapts To Modern Conditions

9-Apr-2019 | Melissa Burns

Some luxury brands just have no place in the world of smartphones, wearable devices, and IoT. As an example, a traditional handcrafted, mechanical, hand-wound watch looks hopelessly archaic in today's

education, IoT, big data, learning

IoT In Education: Smart Learning Environments

27-Mar-2019 | Melissa Burns

Ironically, the education industry – despite ostensibly working to equip children and young people to face the future better – is probably one of the most conservative and slow to adapt sectors of

SMB, Visual Basic for Applications, VBA, programming

Why You Need At Least One VBA Expert On Your Team

13-Mar-2019 | Melissa Burns

You may be familiar with the acronym VBA, but do you know what it stands for, and more importantly, what it does? Visual Basic for Applications is a variation of Visual Basic 6 that is integrated into