Melissa Burns

Melissa Burns

About Melissa Burns

Melissa Burns is an entrepreneur and independent journalist. She spends her time writing articles, overviews, and analyses about entrepreneurship, startups, business innovations, and technology. Follow her at @melissaaburns.

Electric Car at Charging Station

Top 5 Challenges Automotive Industry Will Face In The 2020s

14-Jan-2020 | Melissa Burns

At a glance, it may seem that the automotive industry is going strong and has nothing to worry about. In the United States, it serves as the most significant component of retail sales (about 20% of th

Woman responds to social media on her tablet while standing in her kitchen

Social Media Management Strategy In 2020: What To Focus On

6-Jan-2020 | Melissa Burns

If your business is not present and active on social media, it may just as well not exist at all. In 2019, it is a fact of life, whether you like it or not. However, just being present – or even bei

Customer checks in at a hotel

Five Marketing Technologies Transforming The Hotel Business

30-Dec-2019 | Melissa Burns

You cannot have a successful business without marketing, including in the hotel business. Fortunately, there have never been more opportunities to use marketing to build and grow your hotel business.

A couple engages in an online e-commerce site on a mobile device

Five Marketing Automating Techniques To Achieve Jaw-Dropping Audience Engagement

26-Dec-2019 | Melissa Burns

Every time we start using a new marketing automation tool, it is natural to be very hopeful about it. However, we tend to forget that these tools are not a panacea that will magically improve ROI, inc

Businesswoman working at her desk

AI Digital Document Transformation Increases Business-Critical Efficiencies

16-Dec-2019 | Melissa Burns

According to a study by Xerox, 46% of respondents say their time is wasted by paper-intensive workflows. Despite that fact, almost 50% of businesses have only just begun or are still considering imple

Two coworkers view a message on a mobile device

Top Reputation Management Tips For Your Business

5-Dec-2019 | Melissa Burns

Reputation has always been one of the primary assets for any business – if the word gets out that you cannot be trusted, individuals and other companies will be wary of dealing with you. If you are

Woman analyzes her cryptocurrency account on her mobile device while drinking coffee

6 Reasons To Invest And Trade In Cryptocurrency In 2020

4-Dec-2019 | Melissa Burns

Cryptocurrency has been the talk of the town for the last few years. But the majority of people still look at the topic with caution and have a somewhat tentative understanding of what they are. They

Man uses a mobile phone as he exits a building

International Marketing Using Digital Channels: Approaches To The Modern Concept

29-Oct-2019 | Melissa Burns

The world is becoming smaller, which means the opportunities for digital marketers are growing. The barriers to reaching out and doing business on a global scale have never been so low. And, they’re

Technicians using computer in server room

Five Ways To Protect Your Business From Cybercrime

16-Oct-2019 | Melissa Burns

These days, businesses have less reason to fear burglars and thugs than anonymous cybercriminals. While thieves can steal merchandise or damage property, cybercriminals are much more insidious, and th

Worried businesswoman considers bankruptcy risks for her small business

Cyber Security: Keeping Your Data And Online Possessions Safe

12-Sep-2019 | Melissa Burns

The year is 2019. The news keeps screaming about data breaches of staggering magnitude happening every few days, putting hundreds of millions of people at risk. With our dependence on digital technolo