Melissa Burns

Melissa Burns

About Melissa Burns

Melissa Burns is an entrepreneur and independent journalist. She spends her time writing articles, overviews, and analyses about entrepreneurship, startups, business innovations, and technology. Follow her at @melissaaburns.

a shopper sees a new ad with her mobile device

Instagram Phenomenon In Digital Marketing

6-Jun-2019 | Melissa Burns

Social media has changed the way we communicate with each other, including how businesses communicate with their target audience. The popularity of these platforms has rapidly made social media, in ge

healthcare, wearable device, smartwatch, patient monitoring

Current And Future Role Of Wearables In Healthcare

4-Jun-2019 | Melissa Burns

When you think about the role of technology in healthcare, the first things that probably come to mind are new treatment methods, fancy diagnostic equipment, and so on. However, we are likely standing

retail, brick and mortar, retail innovation, customer service, IoT, smart store

The Future Of Retail: How IoT Will Power Smart Stores

1-May-2019 | Melissa Burns

The Internet of Things (IoT) is one of today's hottest technologies. It’s completely transforming our private and professional lives, from basic daily household chores to our security and wealth, wi

The Illusion Of Agility: Are You Really In Control Of Your Technology Stack?

16-Apr-2019 | Melissa Burns

Today’s businesses often champion “agility” as an ideal to aspire to: the extent to which your team is flexible, adaptable, and has become a go-to benchmark of your company’s well-being. Meanw

luxury, exclusivity, marketing, social media, branding

How Luxury Brand Market Adapts To Modern Conditions

9-Apr-2019 | Melissa Burns

Some luxury brands just have no place in the world of smartphones, wearable devices, and IoT. As an example, a traditional handcrafted, mechanical, hand-wound watch looks hopelessly archaic in today's

education, IoT, big data, learning

IoT In Education: Smart Learning Environments

27-Mar-2019 | Melissa Burns

Ironically, the education industry – despite ostensibly working to equip children and young people to face the future better – is probably one of the most conservative and slow to adapt sectors of

SMB, Visual Basic for Applications, VBA, programming

Why You Need At Least One VBA Expert On Your Team

13-Mar-2019 | Melissa Burns

You may be familiar with the acronym VBA, but do you know what it stands for, and more importantly, what it does? Visual Basic for Applications is a variation of Visual Basic 6 that is integrated into

Digital Transformation Of Financial Services

7-Mar-2019 | Melissa Burns

Financial services often represent a more conservative and traditionalist segment of the business world, not being in a hurry to adopt the new developments until they have been thoroughly tested out.

data management, data recovery, data loss prevention, IT

Six Things To Know About Data Recovery And Deletion On Smart Devices

8-Jan-2019 | Melissa Burns

The results of a data loss can vary from a mild annoyance to a catastrophe. It doesn’t matter who you are – a private person, an employee, or a business owner. When it happens at the wrong moment

content marketing, digital marketing

Digital Content Marketing Trends To Grow Your Business

23-Nov-2018 | Melissa Burns

Content marketing is the next big thing in the sphere of digital marketing, there is no doubt about that. It is everywhere – no less than 86% of businesses use it in some form. However, the percenta