Melissa Burns

Melissa Burns

About Melissa Burns

Melissa Burns is an entrepreneur and independent journalist. She spends her time writing articles, overviews, and analyses about entrepreneurship, startups, business innovations, and technology. Follow her at @melissaaburns.

data management, data recovery, data loss prevention, IT

Six Things To Know About Data Recovery And Deletion On Smart Devices

8-Jan-2019 | Melissa Burns

The results of a data loss can vary from a mild annoyance to a catastrophe. It doesn’t matter who you are – a private person, an employee, or a business owner. When it happens at the wrong moment

content marketing, digital marketing

Digital Content Marketing Trends To Grow Your Business

23-Nov-2018 | Melissa Burns

Content marketing is the next big thing in the sphere of digital marketing, there is no doubt about that. It is everywhere – no less than 86% of businesses use it in some form. However, the percenta

data management, data security, GRC, risk, compliance

Six Common Data-Security Blunders To Avoid

7-Aug-2018 | Melissa Burns

No company today, from an international corporation to a small business run by a single person, can exist without a firm online presence. However, this very fact makes them increasingly vulnerable to

New Trends In Animation And What They Mean For Marketers

3-Aug-2018 | Melissa Burns

It wouldn’t be an exaggeration to say that animation is one of the most dynamic and fastest-growing industries in the world. Having been firmly associated with entertainment for years, recently it h

How To Use Geo-Targeting In Digital Marketing: 6 Tips

20-Jul-2018 | Melissa Burns

Search engine optimization is an incredibly popular marketing approach these days. If you are using it to promote your product or service, you likely face numerous competitors, many of whom boast mark

Five Digital Transformation Trends In The Education Industry

10-May-2018 | Melissa Burns

Despite its role in preparing young people to move society and technology forward, the education industry has remained ironically resistant to change. Until recently, most educational processes have r

customer experience, banking, personalized banking

How Banking Software Helps To Personalize Customer Experience

9-Jan-2018 | Melissa Burns

Lately, the banking industry has been hyping the personalized customer experience. Still, customers report significant gaps between their needs and banks’ ability to build a personal relationship wi

Six New Tech Trends To Start Pursuing Today

22-Dec-2017 | Melissa Burns

10 years ago, a business could be successful without even having a website. Today that is almost unthinkable. Five years ago, a business could get away with not having a mobile website. Today it's con

Aligning Digital Design And Psychology For A Better Customer Experience

17-Nov-2017 | Melissa Burns

When it comes to design, most websites are based on recognized layout patterns that work, colors that have broad appeal and feature placement that appears logical or familiar to the user. All this com

software development, customer experience, digital strategy

5 Reasons Why Quality Assurance Matters For A Digital Strategy

1-Nov-2017 | Melissa Burns

Quality assurance has always been an important part of running a business – but it became doubly so with the advent of digital technology and, consequently, digital strategy. The thing is, when some