Meaghan Sullivan


Meaghan Sullivan

About Meaghan Sullivan

Meaghan Sullivan is the head of Global Partner Marketing and General Business. In this role, she is tasked with accelerating awareness and consideration in the Small Medium Enterprise (SME) segment for SAP as well as global partner revenue through channel marketing and commercial sales practices. Sullivan focuses on Demand Generation activities to provide SAP partners with innovative programs, campaigns and resources that enable them to more efficiently market their SAP solutions and services.

Is Technology Outpacing The Workforce?

15-Feb-2016 | Meaghan Sullivan

In January, the world’s top politicians and business leaders gathered in Davos, Switzerland, at the World Economic Forum’s annual conference to discuss the issues and challenges around what has be

The Evolution Of Account-Based Marketing

26-Oct-2015 | Meaghan Sullivan

A new model of “account-based marketing” (ABM) has begun to emerge. This evolved version of ABM developed thanks to social tools, Big Data, and a connected sales force. SiriusDecisions 2015 State

Cloud Computing: Keeping IT Simple

14-Oct-2015 | Meaghan Sullivan

Small and midsize enterprises (SMEs) are in a unique position in comparison to bigger companies when it comes to running simple. They have the option to invest in traditional approaches to IT, or they

Grow Your Business Faster By Running On A Single System

14-Sep-2015 | Meaghan Sullivan

Enterprise resource planning (ERP) software is helping businesses all over the world manage their resources effectively and efficiently. If you think ERP solutions are only suitable for big companies,

Why The Best Leaders Often Say The Fewest Words

20-Jul-2015 | Meaghan Sullivan

When it comes to communication, less is sometimes more. The best leaders aren’t those who make the longest speeches or are the most verbose in their rhetoric, but those who make the words they use w

Paying It Forward: How Leaders Can Deploy Wise Interventions

1-Jun-2015 | Meaghan Sullivan

In preparing the next generation for leadership, it's often the little things that matter the most. Research in motivation science from Stanford University shows us that precise, wise interventions im