In his role as Vice President, Matt is tasked with ensuring the Web Talent team is executing cutting edge digital marketing strategies that are leading to increased sales and/or lead generation for their clients. He believes that success in an online marketing campaign is achieved only when a strong ROI is achieved. Beginning his career in education, Matt taught Health and Physical Education while earning his Master’s Degree from East Carolina University. Moving into business, he served as Vice President of an internet based agency helping it achieve two-time Inc. 500 status. His belief in social media, SEO, PPC, and technology in general, as a means to grow business, has been a driving force throughout his career. Growing companies wisely and profitably through development of sound internet marketing strategy combined with keeping interactions personal (e.g. why email when you can call) is what makes Matt an exceptional leader. Matt has been happily married to his wife, Lisa, for 15 years, and they have two daughters, Elisabeth and Alayna.