Massimo D’Attoma leads the Digital Supply Chain practice at SAP DBS in Italy. He started his career programming PLC and SCADA systems for distributed control systems in food and beverages plants in Italy and the United States. Massimo co-developed a Manufacturing Execution System awarded by Application Development Trend Magazine in the US. He has been advising CIOs and CTOs on their IT strategies and architectures for almost 20 years and spent time evangelizing both customers and systems integrators on emerging technologies. Recently, he has been the Head of Business Groups Architecture for Philips where he was responsible for designing and delivering the IT strategy and architecture for manufacturing and supply chain worldwide.