Mark Lehew

About Mark Lehew

Mark Lehew is Vice President and General Manager of Sports and Entertainment (North America) for SAP SE. Since the business unit’s inception in 2013, he has helped customers gain a competitive advantage in the areas of fan engagement, marketing and sales, team performance, and venue and business operations through the innovative use of SAP solutions. Mark holds a B.S. in Management Information Systems with a minor in Computer Science from Indiana University of Pennsylvania.

Delighting The Fans: Some Thoughts For Sports Industry Executives

11-Nov-2019 | Mark Lehew

Part 4 in the four-part series, "Some Thoughts For Sports Industry Executives" In my last blog, I explained how leveraging fan insights can be used to drive revenue growth. In this blog, I want to

Two friends enjoy a game in a stadium of fans

Leveraging Fan Insights To Grow Revenue: Some Thoughts for Sports Industry Executives

4-Nov-2019 | Mark Lehew

Part 3 in the four-part series, "Some Thought For Sports Industry Executives" In my last blog, I discussed the importance of having a fan golden record. Now let’s take a look at how that data can

Identifying And Understanding The Fan Base: Some Thoughts For Sports Industry Executives

28-Oct-2019 | Mark Lehew

Part 2 in the four-part series, "Some Thought For Sports Industry Executives" In my last blog, I discussed the rapid changes occurring in the sports industry and the need to focus on fan base growt

Growing The Fan Base: Some Thoughts For Sports Industry Executives

21-Oct-2019 | Mark Lehew

Part 1 in the four-part series, "Some Thought For Sports Industry Executives" As a practical matter, there are four big concerns on the mind of every sports executive: Growing the fan base