Mark Lehew


Mark Lehew

About Mark Lehew

Mark Lehew is Vice President and General Manager of Sports and Entertainment (North America) for SAP SE. Since the business unit’s inception in 2013, he has helped customers gain a competitive advantage in the areas of fan engagement, marketing and sales, team performance, and venue and business operations through the innovative use of SAP solutions. Mark holds a B.S. in Management Information Systems with a minor in Computer Science from Indiana University of Pennsylvania.

Why Athletic Organizations Lag In Adopting New Technology: 6 Challenges

6-Oct-2016 | Mark Lehew

From wearables collecting athlete performance data to mobile apps for athlete engagement, the sports industry has officially gone digital. Coaches, athletes, trainers and managers are supplementing ob

Dawn Of The Big Data Era In Sports

29-Oct-2015 | Mark Lehew

Once upon a time… Let me tell you a story about a major sporting event. It happened in Europe. Fans traveled hundreds of miles to be there.  There were no hotel rooms available, so they pitched