Mark de Bruijn

Mark de Bruijn

About Mark de Bruijn

Mark is an energetic and positive marketer with a focus on creativity, teamwork, digital, data and technology. Responsible for SAP Hybris in the EMEA region (Europe, the Middle East and Africa). He is passionate about SAP Hybris solutions for marketing, sales, service, commerce and billing.

The Human Element: Employees Offer The Best Boost For Brands

1-Jun-2018 | Mark de Bruijn

[no_syndicate_info][/no_syndicate_info] Developments such as chatbots, self-servicing, and machine learning mean that today a great deal of customer contact takes place without any human interventi

The Growing Importance Of Chatbots In The Customer Journey

13-Mar-2018 | Mark de Bruijn

[no_syndicate_info][/no_syndicate_info] “Hi, I’m Clippy, can I help you with anything?” Many users of older Microsoft Office software will remember Clippy, the animated paperclip that ofte

customer satisfaction, customer experience, marketing

I Want It All, I Want It Now

24-Jan-2018 | Mark de Bruijn

[no_syndicate_info][/no_syndicate_info] "I want it all, and I want it now.” A sentence, once iconically sung by Queen, now seems to be highly relevant for marketers when drawing up customer pr

marketing, customer experience, data, analytics

Create Happy Customers: Untangle A Web Of Marketing Tools And Data For Best Use

17-Nov-2017 | Mark de Bruijn

[no_syndicate_info][/no_syndicate_info] Marketers have a whole range of tools to provide optimum service to customers. Ironically, however, those solutions can also lead to new problems, such as da

Seven Facts In Retail That Demand Change

6-Oct-2017 | Mark de Bruijn

Customer loyalty is no longer the powerhouse that it once was. In the digital age, consumers expect top-notch customer service, and the ability to buy what they want, anywhere, and anytime, through va

customer experience, helpdesk, call center

How To Bring Your Customer Service Into The Digital Era

4-Aug-2017 | Mark de Bruijn

In this digital economy, customer service is a core component of the customer experience. But how do you bring it up to speed for the decade to come? For a long time, personal aftercare simply cons

Robots And AI In Retail: 8 Things You Must Know

14-Jul-2017 | Mark de Bruijn

“A new coat, please,” you say to the store robot, in a bit of a hurry. It notices that you’re in no mood for chit-chat and already knows that you have little time to spare on Thursday nights. Th

How Mixed Reality Improves The CEX Of The Future

9-Jun-2017 | Mark de Bruijn

The public is not yet as familiar with mixed reality as they are with virtual reality. This technology, however, is at least as promising for businesses. So what role can mixed reality play in the opt

Experiential Marketing: Magnet For Millennials

17-May-2017 | Mark de Bruijn

Millennials have grown up in a world that seamlessly merges the virtual with the real – but also a world in which “fake news” seems to increasingly dominate social media. They are in dire need o

customer experience, gaming, customer engagement

Level-Up Your Customer Experience: Lessons From The Gaming Industry

13-Jan-2017 | Mark de Bruijn

From the first teaser trailer to the final level, the gaming industry demonstrates that it knows exactly how to engage and cultivate the interest (and loyalty) of its customers. And, it’s a goldmine