Mandy Lin


About Mandy Lin

Mandy Lin is the Senior Director, Digital & Content Marketing, at SAP accountable for SAP's industry-led (vertical marketing) social strategy, operations, budget, and enablement. Her team is responsible for social posting, social listening (share of voice) and engagement, and content amplification. We provide monthly analytics on the success of these efforts.

Casper Reinvents A Good Night’s Sleep With Retention Marketing

22-Sep-2016 | Mandy Lin

Retention marketing is all the rage these days. As marketing departments adopt digital transformation, they are better able to personalize customer engagement. This is important because retention mar

50% Of Revenue Will Be Lost – What Do You Do?

21-Sep-2016 | Mandy Lin

Imagine being a CEO and knowing that you will lose half of your revenue within the next 30-50 years.  Imagine being part of a 1.2 trillion-dollar industry where today your company is doing quite well

6 Habits Of Mind That Will Impact The Future Of Work

21-Sep-2015 | Mandy Lin

Today I read a newsletter from my children’s elementary school. It said 60% of the jobs our children will be competing for have not been invented yet. The school district has prepared "6 Habits of M

Avoid The Seniority Trap: The Best Leaders Walk Hand-In-Hand With Their Team

3-Jun-2015 | Mandy Lin

There is a song that haunts me. It’s a camp song, often misattributed to Albert Camus, which I learned as a teenager and which I find myself humming and reflecting on even now, more than a decade af