Lisa James


Lisa James

About Lisa James

Lisa James develops suitable strategy, messaging and positioning to support respective business and pipeline objectives for SAP Hybris solutions. She is an expert and recognized thought leader and evangelist inside SAP, influencing internal solution innovations, core marketing strategies, and external company perception.

A Three-Step Model To Digital Transformation: An IoT And Field Service Story

16-May-2018 | Lisa James

[no_syndicate_info][/no_syndicate_info] Last year, Hoerbiger, a leading player in the field of compression technology, drive technology, and hydraulics, shared its digital transformation story 

Writing A New Story: CRM And Customer Service

30-Mar-2018 | Lisa James

[no_syndicate_info][/no_syndicate_info] [no_syndicate_info][/no_syndicate_info] Today we have so many techy acronyms: IoT, ML, AI, VR, CX, (to name a few), that we sometimes forget about one of the

Three Hidden Trends Shaping Customer Service And Field Service

30-Jan-2018 | Lisa James

[no_syndicate_info][/no_syndicate_info] We are all very aware of the three acronyms that are having a huge impact in customer service and digital adoption as a whole: AI, IOT, and ML. Artificial