Lance Senoyuit


Lance Senoyuit

About Lance Senoyuit

Lance Senoyuit is part of a team of professionals that provide industry thought leadership and expert consultation to support customer co-innovation, enterprise transformation, and business process performance improvement programs. Bringing over 20 years of experience to the role, Lance's priority is to lead customer engagements to assess strategic objectives, innovation scenarios, key improvement opportunities and other sources of incremental economic value. Prior to joining SAP, he worked for industry leaders like JP Morgan Chase and PNC. Most recently Lance served as the Virtual and Digital Client Experience Manager for Associated Bank where he was instrumental in the startup of the virtual banking and digital client experience division. Lance's experience in banking included executive management roles in retail, contact center, corporate, mortgage, and wealth management.

banking, customer journey, consideration, marketing

Phase 2 Of The Retail Bank Client Customer Journey: Consideration

31-Oct-2018 | Lance Senoyuit

Customer service has changed dramatically since I began studying it. Now, as a professional in customer service for banking, I see the ways customers’ expectations continue to change and how they ar

Phase 1 Of The Retail Bank Client Customer Journey: Awareness

21-Aug-2018 | Lance Senoyuit

I have spent years helping businesses better understand customer service, but I never stop learning. Service has always and will always continue to change. Now, businesses must cope with the fact that

GDPR, compliance, risk, privacy, regulations, EU, US, America, banking

It’s Not “If,” But When: GDPR And Banking In America

22-Jun-2018 | Lance Senoyuit

The General Data Protection Regulation (GDPR), the online privacy guidelines developed to give users control of their data, went into effect on May 25, 2018, for any company processing data from the E