Krishnan Chatterjee

Krishnan Chatterjee

About Krishnan Chatterjee

Krishnan Chatterjee is Chief Customer Officer, BEYONDigital™, HCL Technologies Ltd (HCLT). He is a multi-disciplinary business and marketing leader with over two decades of experience across B2C and B2B industries. He incubated zCMO – a thought-leading offering for CMOs to improve marketing performance in digital transformation era. He was the architect behind the HCL-Manchester United deal, now poised to enhance the experience of 650+ million global followers. From the start of Krishnan’s tenure in December 2004, HCLT gained a significant share of voice in the print and digital space. Under his leadership, the organization received eminent Industry awards for IT services marketing, including two ITSMA Diamond Award in 2009 and 2011, and a Forrester Groundswell Award in the Management: Innovation System category in 2011. With 57 digital marketing awards in a span of just three years, HCLT has become world’s no. 1 digital marketer, the most by an IT company.

4 Ways To Prepare For The Zero Moment Challenge

5-Jul-2016 | Krishnan Chatterjee

The ubiquity of consumer technology has radically changed how brands engage consumers. Traditionally, marketing has been about long-range canvassing of content and messaging. Campaigns used “above t