Keith Zobott


Keith Zobott

About Keith Zobott

Keith Zobott leads the Digital Product and Projects solution management organization at SAP. His background includes over 30 years of experience with product development, discrete manufacturing, product lifecycle management, advanced analysis tools, and portfolio and program management. Before joining SAP, Keith held various global leadership roles, which include developing strategic plans for enterprise product lifecycle management and other product development enabling technologies for multibillion-dollar global businesses.

Engineer With Finished Steel Product

The Product Lifecycle And The Customer Experience: Putting The “L” Back In PLM

27-Feb-2020 | Keith Zobott

As part of my responsibilities at SAP, I spend a lot of time talking with companies all over the world about product lifecycle management (PLM). Here’s something I’ve noticed: Most companies see P