Kathryn Rae

Kathryn Rae

About Kathryn Rae

Kathryn is an experienced innovation leader and manager with over 15 years of experience in consulting, digital business programs, and SaaS product management. As part of the Applied Business Innovation team in Australia and New Zealand, Kathryn specializes in customer experience and business model design, as well as helping organizations apply emerging technologies to impact their business at scale.

Sufficiency: When Is Enough For Your Customer, Enough For Your Business?

6-Nov-2019 | Kathryn Rae

Like many, I am completely enthralled with the age of consumerism – I am a willing victim to the lures of clever marketing (and even guilty of playing on the dark side of the marketing machine for m

Circular Economy Means Business

13-May-2019 | Kathryn Rae

It’s 2008, and I am sitting in a large lecture theatre, excited to learn from renowned strategy guru Prof. Michael Porter. He is a compelling speaker; intense, direct, pointed, and above all, highly