Karen Lynch


Karen Lynch

About Karen Lynch

Karen Lynch is the Vice President, Global Wholesale Distribution Industry Business Unit at SAP. She sets the vision and direction and execute the go to market plan to address the needs of Wholesale Distributors across the globe by using SAP solutions.

small and midsize business, SMB, wholesale distribution, manufacturing, supply chain

How Smaller Wholesalers Can Tip The “Direct-to-Consumer Effect” In Their Favor

13-Jun-2018 | Karen Lynch

The wholesale distribution industry is facing unrelenting, competitive pressure from all directions. E-commerce giants are offering Web-friendly convenience, steep membership discounts, and same-day s

Transform Wholesale Distribution With Augmented Reality

26-Mar-2018 | Karen Lynch

Augmented reality can enrich a technology experience while reducing costs, improving ROI, and creating more productive, efficient employees. These are all critical components of the wholesale distribu

How To Take Your Wholesale Business Into A Smarter World

26-Feb-2018 | Karen Lynch

Today's wholesale value chain is undergoing dynamic change. New business models are changing how we do business on a daily basis. We're now seeing smarter robots and the beginning of artificial intell

How Artificial Intelligence And Machine Learning Will Transform The Wholesale Industry

11-Jan-2018 | Karen Lynch

Artificial intelligence and machine learning technologies are quickly becoming “the new normal.” Despite alarmist sci-fi predictions about AI from Elon Musk and Stephen Hawking, these innovations

Weathering Disruptive Storms In Supply Chain

30-May-2017 | Karen Lynch

With shifting landscapes and an increasingly demand-driven economy, supply chain success not only requires flexibility and agility but foresight in preparing for worst-case scenarios. The ugly trut

The Customer Value Lifecycle Of The Supply Chain

17-May-2017 | Karen Lynch

Omnichannel is by no means a new term in the business world. It’s the cross-channel business model companies use to elevate the customer experience. Users of the omnichannel business model conte

Customer Intimacy: “Dude Looks Like A Lady”

24-Jan-2017 | Karen Lynch

It’s been reported that the well-known Aerosmith song, “Dude Looks Like a Lady” was conceived after Steven Tyler, lead singer of this iconic group, saw Vince Neil of Motley Crue in a bar. At the

wholesale distribution, SMB, small and midsize business

Amazon-Like Customer Experiences Are Within Reach For Small And Midsize Wholesalers

24-Jan-2017 | Karen Lynch

Part 9 of the “Digitally Transforming Industries” series Small and midsize distributors sat up and took notice this past year when Amazon entered wholesale sales. For years, wholesale firms r

digital transformation, digital business, SMB, B2B. distribution

Small And Midsize Distributors And The Opportunity To Ignite Supply Chain Value

17-Jan-2017 | Karen Lynch

Part 8 of the “Digitally Transforming Industries” series The entire wholesale distribution market is at a defining moment that can mean the difference between business success and failure. Te

Winning The Gold Medal In Wholesale Distribution

7-Sep-2016 | Karen Lynch

Digital predator or digital prey, disrupt or be disrupted, adapt or die … We’ve all heard these terms as it relates to the wholesale distribution industry, and they should be cause for every on