Judy Cubiss


Judy Cubiss

About Judy Cubiss

Judy Cubiss is Global Marketing Lead for Industrial Machinery and Components and Automotive at SAP. She has worked in the software industry for over 20 years in a variety of roles, including consulting, product management, solution management, and content marketing in both Europe and the United States.

CNC LPG cutting with sparks closeup

Three Ways Midsize Manufacturers Can Stay Viable In Unexpected Times

18-May-2020 | Judy Cubiss

Part of the “Navigating Disruption Today, Planning for Tomorrow” series Industrial manufacturing companies are no strangers to disruption. In the last 18 months alone, they have faced everythin

nurse walking in hospital

3D Printing To The Rescue: Innovation During Crisis By Automotive Companies

28-Apr-2020 | Judy Cubiss

In his blog series, Aswin Mannepalli highlighted how automotive companies have been protecting their employees, financially guarding their companies, and using their manufacturing expertise and partne

manual workers discussing while using laptop in factory

The Intelligent Industrial Manufacturing Enterprise: Five Ways Forward

10-Mar-2020 | Judy Cubiss

Gone are the days when the industrial manufacturing value proposition was relatively simple: industrial manufacturers made products and delivered them. Now, the industrial manufacturer’s job does

View of a row of cars going down an assembly line

The Intelligent Automotive Enterprise: Five Ways Forward

9-Mar-2020 | Judy Cubiss

For decades, the automotive industry has focused intently on excellence in the design, manufacturing, and distribution of cars and components at scale. While this still remains important, today’s cu

warehouse worker using his digital tablet to check stock

The Secret Weapon Of Choice For Future-Ready Midsize Discrete Manufacturers

9-Dec-2019 | Judy Cubiss

Every new prediction for the coming decade brings greater appreciation for how far discrete manufacturers have come. After surviving one of the worst recessions in world history, most industry players

Inside a heavy manufacturing environment a factory engineer designs a 3D engine model on her desktop while her colleague talks with her while using his digital device

Midsize Discrete Manufacturers Raise The Stakes On Industry Evolution

26-Nov-2019 | Judy Cubiss

Discrete manufacturers are no strangers to change. But lately, even “change” is beginning to feel different. Customers are constantly raising the bar beyond the historical level of “good enough.

Production worker operates printing press, talking with manager holding digital tablet.

Next Practices For Intelligent Enterprise IM&C Companies

3-Jul-2019 | Judy Cubiss

We’ve been talking about the Fourth Industrial Revolution in the industrial machinery and components (IM&C) industry for a while now. It’s really happening. Digital is providing new ways to de

a customer considers the purchase of a new car

Diverse New Data Drives The Intelligent Enterprise Automotive Company

5-Jun-2019 | Judy Cubiss

The automotive industry is in the process of boosting its collective IQ. Data insights from analytics are now critical to how products are designed, manufactured, marketed, sold, and serviced. Vehi

Technology, Manufacturers, And The Power Of The Intelligent Enterprise

1-May-2019 | Judy Cubiss

What technology can do today is mind-blowing. Without revealing too much about my age, I'll just point out that things that we (and especially our kids) now take for granted would have been difficult

industrial manufacturers, manufacturing, digital manufacturing, digitalization, automation, SAP Innovation Awards

Industrial Manufacturers: Stories Of Innovation

26-Mar-2019 | Judy Cubiss

Industrial manufacturers may not be top of mind when discussing innovation and disruption (think: grease, noise, sparks, and wrenches) – but that is an oversight. There is a huge amount of innovati