Johann Wrede

About Johann Wrede

Johann Wrede is the Global Vice President, Audience, Brand, & Content Marketing, for SAP Customer Engagement & Commerce. He leads a team of audience marketers to produce original content and events which feed our global marketing campaigns and digital channels to drive both awareness and pipeline.

brand, brand experience, sales, marketing, digital branding, customer experience

Reimagining The Brand Experience In Three Steps

13-Apr-2018 | Johann Wrede

[no_syndicate_info][/no_syndicate_info] Recently, it’s become increasingly clear to me that sales and marketing executives are both facing the same challenge: differentiation. Why? Because

diversity, women, HR, inclusion

Elevating Women To Build A Workforce Of Equal Opportunity

12-Jan-2018 | Johann Wrede

[no_syndicate_info][/no_syndicate_info] March 8, 2017, was labeled A Day Without a Woman. It was initiated to highlight the economic power of women and call attention to the injustices they continu

The Customer Dating Game: How To Avoid A Brand Breakup

2-Nov-2017 | Johann Wrede

In some ways, our digital world has made personal relationships easier. We can quickly meet new people online, chat before we meet in person, and share everything from photos to favorite movies, even

Is The Personal Touch Possible In The Digital Economy?

29-Mar-2016 | Johann Wrede

Part 2 of the “Thriving in the Digital Economy” series When I travel, it’s a bit of a social event. I enjoy conversations with the gate agents, flight attendants, hotel staff, waitresses, and