Jennifer Schulze


About Jennifer Schulze

Jennifer Schulze is Vice President of marketing for SAP. In her role, she manages customer marketing as part of the office of the COO. She has over 15 years of technology marketing and management experience and is a small business owner in the San Francisco Bay area.

The Future Of Content Marketing: The Story

7-Dec-2016 | Jennifer Schulze

Content has been king for more than a decade now, but proliferation has diluted much of the monarch’s might. And when a king’s rule becomes irrelevant to his people, expect a transition of power.

Empathy And Collaboration: The Lucky Cards Of Customer Success

1-Dec-2016 | Jennifer Schulze

If marketing were a high-stakes poker game, internal collaboration would be your hidden ace. Customer-centric marketing relies on sales, marketing, and customer service speaking with one voice, and fo

digital marketing, marketing, marketing strategy, innovation, talent, content marketing, social marketing, digital, careers, human resources

Five Critical Traits For Future Marketers

21-Nov-2016 | Jennifer Schulze

The next five years will transform marketing in ways we’re only beginning to imagine, and the marketer of the future will need certain characteristics to thrive in this new and shifting environment.

Marketing Today: Stand Still And You’ll Be Left Behind

9-Nov-2016 | Jennifer Schulze

If you’ve ever seen the ‘80s classic film, “Ferris Bueller’s Day Off,” you may remember this line: “Life moves pretty fast. If you don’t stop and look around once in a while, you could

customer feedback

Deliver Customer Experience In One Language

4-Nov-2016 | Jennifer Schulze

Imagine this scenario: You go into a store to buy milk and the signs are in English, the currency is a Krone, the clerk speaks to you in Russian, and the cashier is asking for your money in Tagalog.

Deliver Customer Experience In One Language

24-Oct-2016 | Jennifer Schulze

Imagine this scenario: You go into a store to buy milk and the signs are in English, the currency is a Krone, the clerk speaks to you in Russian, and the cashier is asking for your money in Tagalog.

Customer Intelligence Tools: Why You Need Them

20-Oct-2016 | Jennifer Schulze

Companies of all sizes rely on customer relationship management tools to automate sales processes and manage customer contact information, and these days many are making the transition to cloud-based

B2B, customer journey, sales

Deliver Great Customer Experience: Assessing What’s Broken And How To Fix It

11-Oct-2016 | Jennifer Schulze

When it comes to serving B2B customers, a customer-centric focus is just as critical as it is when dealing with retail customers. However, challenges often arise simply because the B2B customer journe

customer experience at Starbucks

Software Essentials For Superior Customer Experience

6-Oct-2016 | Jennifer Schulze

No matter what type of business you’re in, you need to provide a superior customer experience that will create customer loyalty and retention. One of the smartest ways to do this is to invest in top

Vital Customer Experience Lessons B2B Can Learn From B2C

4-Oct-2016 | Jennifer Schulze

While B2B companies and B2C companies both aim to convert potential customers into paying ones, the way they handle their customers is often quite different. There are many reasons to account for the